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Rss Directory > Computer > Internet > E-consultancy - Internet Marketing - News, Blog and Press Releases


E-consultancy Internet Marketing News
E-consultancy: Internet Marketing - News, Blog and Press Releases
Copyright: Copyright 2008 E-consultancy.com
  Thu, 24 Jul 2008 21:31:44 +0200

Robert Scoble, the blogosphere’s historical cheerleader extraordinaire, seems to be in a bit of a state.

He’s published an overview of all the things he considers wrong with tech blogging, a list that includes negative reader comments, conflicts of interest, a lack of focus on writing follow-up articles, and so on. Poor chap: he’s quite the grump.

Scoble might be right about a number of things, but he’s got it a little bit wrong when it comes to ‘negative comments’. He blames, among other things, the various tools employed to stop spam, claiming these hurdles prevent mass interaction. There’s a bit more to it than that...

In Part I of this two-part series addressing the Viacom/YouTube lawsuit, I detailed why I think there's a reasonable likelihood that Google will be found liable for direct, contributory, and vicarious copyright infringement.

Evidence suggests that as more people are feeling the pinch of higher fuel and household bills, they are seeking savings online. 

Could greater use of e-commerce be a silver lining to the cloud of the Credit Crunch?

  Thu, 24 Jul 2008 21:31:44 +0200

Amuso is a new website, which allows people to create their own online gameshows and invite others to participate.

We talked to the firm's COO Barak Rabinowitz about the site's plans, as well as interest from brands in sponsoring customised contests.

Amuso

  Thu, 24 Jul 2008 21:31:44 +0200

Telegraph.co.uk unveiled its new look website this week, with the stated aim of increasing the number of pages each visitor views on the site.

New Telegraph homepage

We've taken a look to see how it shapes up...

  Thu, 24 Jul 2008 21:31:44 +0200
LeadPoint, the world’s first lead exchange market place today announced that demand for life insurance leads has skyrocketed.

“We launched into life insurance just a few weeks ago and we are already trading over 200 life insurance leads a day”, said Nick Chapman, LeadPoint UK Managing Director. “Our...
The Search Works appoints Nick Lane as Sales Director

24 July 2008, London, UK – The Search Works, the digital performance marketing company and the UK’s largest search specialist, has appointed Nick Lane as the agency’s sales director. Lane will be responsible for pursuing opportunities in new markets,...
Salmon, specialists in delivering eCommerce solutions, today announced growing adoption and success of the Salmon Application Framework for eCommerce (SAFE™). SAFE™ is a fully developed, tested and pre-configured solution comprising reusable components and a mature methodology, significantly lowering...

My belief that Google should be held liable for copyright infringement in Viacom's $1bn YouTube lawsuit is no secret.

With the lawsuit making headlines recently, I figured it was an appropriate time to lay out in some detail why I feel the way I do in a two-part series.

  Thu, 24 Jul 2008 21:31:45 +0200

A majority of affiliate managers need to feel more recognized, and given more power, by their bosses. 

Eighty percent of you say bosses need a better understanding of (appreciation for) performance-based web marketing's raw power!  And 90% need better tools to do their job...

I ask this controversial question for two reasons. Firstly, so many people now understand on-page SEO basics, and secondly, it has widely been accepted that PR, of the online variety, is key to building up links.

So where does this leave the SEO professional?

  Thu, 24 Jul 2008 21:31:45 +0200

Are you validating your website's HTML/XHTML and CSS? If not, you should be.

KING OF PRUSSIA, Pa. – GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and multichannel solutions, announced today that iRobot (Nasdaq: IRBT) is utilizing GSI’s e-commerce platform to power its direct-to-consumer business in Europe through online stores in the U.K. (www.iroboteurope.co.uk)...
Kwik Fit Insurance deploys Tealeaf to increase conversions and identify fraudulent claims

London, 23rd July 2008 – Tealeaf®, the leader in Customer Experience Management (CEM), has today announced that Kwik Fit Insurance, one of the UK's leading motor insurance distributors, has selected the Tealeaf...
Channel Intelligence, Inc. (CI) announced today the addition of several high-profile manufacturers to the CI Ad Network, a shopping network that connects the product pages of a manufacturer’s web site to participating online retailers carrying those products. The Ad Network is now extended to the web...

This week, we ask Dr Dave Chaffey, author of the new E-consultancy Best Practice Guide to Managing Digital Channels (published today) to run us through the results and insights arising from the report.

Dave is director of Marketing Insights and author of several best-selling internet marketing and e-commerce books. He was recognised in 2004 by the Chartered Institute of Marketing as one of 50 marketing gurus who “helped shape the future of marketing”.

Dave is also author of three other practical E-consultancy Best Practice Guides, including those on search engine optimisation and website design.

David Eaves has taken a look at the linking policies of major US and UK news websites, and found a correlation between the number of outbound links and incoming links.

This, he says, indicates that rather than taking away valuable page views, being generous with outbound links can actually benefit publishers by increasing the number of incoming links.

Salmon, a specialist in delivering eCommerce solutions, today announced the replacement of Kiddicare’s website with a new eCommerce solution developed with SAFE™ (Salmon Application Framework for eCommerce).

Kiddicare, the leading online supplier of nursery products, purchased SAFE™ with a view to...
  Thu, 24 Jul 2008 21:31:45 +0200
Bigmouthmedia has added Earthtone, the first e-commerce platform connecting people to local printing locations, to its expanding list of cutting-edge and top brand clients.

Earthtone has engaged Europe's largest independent digital marketing (http://www.bigmouthmedia.com/ ) agency to maximise the...
- Reflecting growing interest in website quality management and the ROI it delivers -

London, UK – 22nd July 2008: British pioneer of website quality monitoring, Magus Ltd, has announced wins with five major organisations for its unique ActiveStandards solution and its website standards consultancy...

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