Deciding what products to sell online can sometimes feel like a stab in the dark.  Sellers not only have to make strategic decisions about the categories of product they wish to stock but also have the time consuming task of selecting individual product to purchase from a almost endless selection.  Broad sweeping marketplace data, dealing [...]

Following on from my comments on The Orange I am campaign the other week, I was interested to see that Act on CO2, a government initiative is using the same tactic, but rather more successfully than Orange.  A search for Act on CO2 will bring up the governments ‘act on Co2′ microsite which presumably is [...]

Hello Baby has been selling on amazon through seller central for a few months now and I thought I would share some findings. Postage The postage functionality on seller central is limited as postage is set by rule and not on a per item basis.  Postage rules can be created in two ways By weight. By price band The problem [...]

I have just written a press release for Vendlab and so I thought I would share some thoughts on writing press releases for SEO. Online press releases should follow the format of a traditional press release i.e. Title. This should be be short, less than 100 characters Summary. A synopsis of the story. Usually 2-3 sentences Body. This should [...]

(London, UK) Vendlab, an Internet marketing agency specialising in Search Engine Optimisation and Google Adwords was has been launched in East London, UK. Vendlab enables companies to harness the power of Internet marketing services such as Google, amazon and eBay to promote their business and boost online sales. Arguably, the Internet is the greatest marketing [...]

Following on from my post on local search the other day, Matt Aird from Bizwiki has kindly agreed to be interviewed for this blog. EEL:  here do you see the local search marketplace going? MA:  Give it another decade, and I think you will find the vast majority of local search done online, by any and [...]

So you write a blog, have a facebook profile and a myspace page, but find it a bit of a drag to keep everything up to date.  Here are some ways of integrating various profile to cross promote and create content. Facebook Using the twitter app, facebook and twitter statuses can be synced. Use twitter to [...]

I have just been doing a spot of submission to some local search sites and thought I would share what I found.  Local search is clearly going to be big, but I really don’t think that anyone really has the killer offering yet.  I think that listing in local search is important for businesses for [...]

I have just been taking a look at Pixplace - the third party marketplace from Pixmania.  The site works on a very similar basis to amazon marketplace and playtrade with third party sellers selling their products alongside the website’s own products. In essence a marketplace = way of displaying products + visitors + payment mechanism.  High [...]

Orange are running a campaign at the moment called ‘I am who I am because of everyone‘ where they invite people to search for the phrase ‘I am’ online. I imagined that they had done a lot of SEO on the phrase ‘I am’ to ensure the they had the top spot for this phrase I [...]