What Are Good Radio Commercials?

• Creative for the sake of being creative.
• Is not designed to please copywriters, art directors, agency presidents, or even your client’s wife.
• Is not designed to win awards.

• One that stresses a key benefit.
• The main selling proposition.
• A spot that arouses curiosity.
• A spot that is customer focused, not client focused.
• A spot that clearly differentiates the client from the competition.

• A spot that identifies a problem.
• A spot that provides a simple, single solution to that singular problem.
• A spot that can offer valid credible proof that the product works.
• A spot that calls the listener to respond.
• Gives the listener easy access to do that.
• And gives the listener a defined time to respond.

Until next week...when we show you why sometimes radio spots don't work...

~B

---

M. Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

21-Aug-08 4:00 AM

Use Colorful Words and Phrases

Stronger than horseradish!

The location was CBS Radio in Houston in the late 90's under the legendary Dickie Rosenfeld.  Dickie was contemplating time delaying a live syndicated radio show.  In one of the most brilliant PR moves seen in radio, the syndicated host whipped the Houston listeners up into a frenzy.  Radio listeners locked up the phone lines and started appearing at the radio station. On the air it seemed as if the station was under attack.  From the inside, it sure felt like it.  Dickie eventually gave in to the pressure that afternoon and live on the air said You Win. No time delay.  Then referred to the listeners as STRONGER THAN HORSERADISH!

You had to know Dickie to see how that SO fit his personality, and the phrase is so memorable because it's colorful and reflective of the person.

The same is true for your radio advertising. 

The No-More-Sleeping-On-The-Couch Jewelry Sale this week at - 
The Bounce-a-quarter-off-your-abs Super Signup at XYZ Fitness -

Use colorful words people will remember on a consistant basis.  They command attention and evoke emotion.


Until next week...
~B

M. Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

14-Aug-08 4:00 AM

The Difference Between Press Releases and Radio Commercials

Radio advertising (and all advertising for that matter) is based upon the idea that consumers buy wih emotion and justify with logic.  Therefore, great commercials are able to tap in to the benefits and emotions of potential customers in a way that showcases the product (or service) making one's life better by purchasing.

A press release does not do this.

Why then do we see radio commercial scripts that are nothing more than edited down press releases?  Some even so blatant with words like FOR IMMEDIATE RELEASE or CONTACT INFO that includes someone's specific name and phone number.

Press releases are a great marketing tool.  They can communicate why something may be newsworthy to various media and can be great online for serach engine optimization.  Radio advertising is no place for press releases.

Keep in mind, there is a big difference between communication of something newsworthy, and persuasion toward purchase.  One is dry, logic oriented and fact filled, the other must be emotional, persuasive and build a desire to purchase.

Don't confuse the two when it comes to radio advertising. Have a professional copywriter work from the press release and tailor a script to create passionate, emotion driven benefits to the consumer from the dry details (and any customer info available).


Until next week...
~B

---

M. Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

7-Aug-08 4:00 AM

Back Up The Claims With Facts

The greatest (product or service) buying experience anywhere.

It's a line heard over and over in radio commercials.

What makes this the greatest buying experience ever?  How is this greatest buying experience different than the competitions greatest buying experience as heard in THEIR radio commercial?

Back up your statement with facts.  For example, if you're a car dealership, your radio ad might talk about the finance manager that presents you with multiple options to choose from while you recline in a plush leather chair enjoying a complimentary chair message and snacking on catered dinner from the great restaurant next door.  

I've never personally had THAT experience, but it is specifically defining what a great experience might be.  Any competitor who uses the line as fluff better be prepared to upgrade their uncomfortable chairs, rude finance manager, and the overbearing smell of three hour old popcorn - or else find a different position.

What makes your experience great?  Why is it better than your competition?  Tell us about it!

Back it up with facts.  Competitors will have to rethink, and customers will respond.

Until next week...
~B

---

M. Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

31-Jul-08 4:00 AM

Internal Communication

(phone rings)
(business) Thanks for calling ABC Business
(customer) Yeah, I want to find out more about the X product offer.
(b) Which offer?
(c) The X offer.
(b) I'm not sure which one you are talking about.
(c) I heard it on your radio commercial
(b) Hold on, let me find  sales manager and find out about that offer.

True story.

If you run specials in any kind of print, web, television or radio advertising, communicate to your ENTIRE staff those specials.  There's nothing worse than making a customer appear stupid when they simply want to purchase something from your business.  Yes, that's what happens when the business's first point of contact knows nothing about what is being marketed.

A simple copy of the ad, or short memo describing the specials is all you need.

Remember, everyone from the receptionist, to sales, to accounting, to management are a part of the total customer experience.

Until next week...
~B

---

M. Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

24-Jul-08 4:00 AM

Immediate Action

You advertise on the radio.  Your commercial reaches X number of people.  You've generated interest.  Your radio ads may have stirred up a desire for the product.  Now, they are contemplating purchasing your product.  So, when should they buy?

Duhhh.  NOW!  Of course.

You want sales now.  Not a month from now, or a year from now.  Now!  However, we all know that procrastination runs rampant in our society.  How do you get people to act now?

Make it very obvious in your radio commercials that you will miss out on the deal if you don't act now. Now, I don't mean use the tired old phrases like Dont Miss Out, or Hurry This Sale Ends Soon.  Be specific.  

We have X number of these and we expect to sell them all before (date).  or something like - Buy before (date) for only (price), because after (date) the price goes back up 30%to (higher price).

Make it clear to consumers that there really is a reason to buy now and it's not fluff.  If they are in the market for your product or service, this approach in your radio advertising will light a fire and generate more immediate action.

Until next week...
~B

---

M. Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

17-Jul-08 4:00 AM

Show Your Passion

It has been said that advertising and marketing materials are essentially salesmanship in print.  Radio advertising is no different.  Think of it as sonic salesmanship.

If you have ever seen a great sales presentation, or witnessed an excellent salesperson describing their product, you can sense the passion in their delivery.  Does your radio commercial have passion?  The concept, the voiceover, the music, the content of the script - must all have passion.

Passion comes in many forms.  The radio ad for children's toy stores will sound different than the commercial for pre-planned funeral plots.  However, the same amount of passion will be apparent in each radio spot.  Different deliveries and styles, same level of passion. 

Remember, customers buy with emotion.  Logic comes into play when justifying the purchase.  

If you want customers to be passionate about your company, product or service, you must show passion for it as well in your radio advertising

Until next week...
~B

---

M. Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).


10-Jul-08 4:00 AM

Got Copycat?  Be Original

Even though this is a radio advertising tip, this applies to all forms of advertising.  

Be original!  Don't rip off someone else's idea.

My inspiration for this tip is a billboard outside the dentist office around the corner from our studios (and I'm sure it's on a dentist's office near you too).  The billboard says...

"Got Smile?"

I once read an article with creative guru Jeff Goodby (who's agency is the creative force behind the "Got Milk?" campaign).  He said he really knew he had something special when he saw copycat versions of his slogan everywhere - especially the local adult bookstore near his home who's sign out front read "Got P-rn?"

The point here is to be original.  If everyone else has "Your (insert industry here) solutions provider", create a slogan that's different.  If you provide computer tech service, don't be "Your computer tech solutions provider", be Your "I know longer want to smash my computer with a hammer" company.  

People appreciate originality...and remember your name easier.

Until next week...
~B

---

M. Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

3-Jul-08 4:00 AM

"Gee Bob, Is That Your Real Name?  Why Yes Sue." - Names In Radio Commercials.

Unless the name ties in with the creative - such as a character like "Flawless Florence" or "Mile-A-Minute Molly" , or telling a funny story bout Uncle Louie - there's no reason to have dialogue in radio commercials that have names.  You hear them all the time in those "two voice spots".  Hey Bob...Yes Jane...of course Jill.

Just converse.  Make it natural.  Drop the needless names and get to the dialogue.

Until next time... 
~B

---

M. Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

26-Jun-08 4:00 AM

The First Rule of Radio Advertising - "There Are No Rules"

Many advertisers have had success with radio advertising with a variety of radio commercials.  There is no one style..no one formula.

Our point here, is that when we hear "the name must be in the first three seconds", or "the phone number must be mentioned at least three times", we have to say, oh really?

These are old school rules that do not guarantee success. Success comes from a great radio ad that makes a connection with a potential customer and builds up the desire to purchase...regardless of how many seconds into the spot the name is mentioned.

Oh, I'm sure we'll get disagreements on this one. But sometimes the best rules are those that are broken.

Until next week...
~B

---

M. Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

19-Jun-08 4:00 AM

Houston, TX - April 28, 2008 Radio Lounges Bryon Beaubien was part of the University of Houston team that competed regionally in a re-branding competition for AOL/AIM in Dallas on earlier this month. Beaubien was tapped as creative director of the team that was given the task of re-branding AOLs AIM feature to position it to be more competitive in the social networking arena, much like My Space and Facebook. The University of Houston Communications program driven by U of H professors Bob Culpepper, Larry Kelly and Rosario Laudicina, also involved agency pitches from a number of other national universities, says RADIO LOUNGE President Ray Schilens. Those competing presented their pitch on the AIM in an effort tie the benefits of AIM together in a targeted package that related to a younger demographic with a full re-branding, marketing and advertising campaign. In addition to attending U of H in his senior year Beaubien has also interned and worked part-time at Radio...

Houston, TX - April 14, 2008 - The Stay a While Crocodile radio advertising campaign gets an update for spring/summer exposure with new radio creative to air in several Texas and Louisiana broadcast markets. The Hawthorn Suites at The Victorian Resort and Conference Center along with Pam Matlock, marketing director developed the radio marketing campaign to focus on a fun attitude unique to the Victorian and to showcase their recent promotional association with the new Schlitterbahn Galveston Island WaterPark. The Victorian, a family oriented venue, with condo-style full service rooms, on-property themed pools and close proximity to the Gulf make it a favorite vacation destination year-round, says RADIO LOUNGE President Ray Schilens. Stay a While Crocodile ties into their current outdoor campaign. Radio Lounge has worked with The Victorian for almost two decades on various radio production projects, marketing on-hold and video productions. The Victorian came to RADIO...

For Immediate Release (March 31, 2008) 

London - Wes Anderson’s Fantastic Mr. Fox taps Radio Lounge for audio recording 

Wes Anderson’s new animated movie, based on the Roald Dahl book is in production and set to be released in November of 2009.  Anderson is writing the script and directing the stop-motion animated pic for Revolution Studios.  Local television news anchor and media personality Steve Smith recorded tracks for Anderson in late February at the Radio Lounge studios with a digital phone patch and ISDN to Anderson’s location in Paris. 

The Fantastic Mr. Fox stars George Clooney, and Bill Murray, in this adventure animation comedy.  Anderson is also known for his darker comedies including “The Royal Tenenbaums” and “Rushmore” and has just wrapped filming of “The Life Aquatic with Steve Zissou”.   

This is Radio Lounge’s first opportunity to work with Anderson and Fantastic Mr. Fox Productions, based at 3 Mills Studios in London.  Radio Lounge regularly provides sound to picture, 5.1 and Hi-Def audio production services for a variety of television and cinema clients globally. 

RADIO LOUNGE also works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469). 

Houston, TX - December 26, 2007 - RADIO LOUNGE has just finished a post-holiday radio ad production session working with Mike Hagan VP/Marketing for The Houston YMCA on two new radio campaigns; a membership campaign featuring real success stories that translate into a series of positive radio commercials designed to drive membership in 2008, and a youth sports sign-up day campaign that will also run throughout the year. The stories are compelling and they translated well into radio spots that relate real life successes of several YMCA members , says RADIO LOUNGE President Ray Schilens.The idea of family and community is the central theme of this campaign. The true stories were read by local Houston area voice actors. On the Youth Sports campaign we chose kids to do the play-by-play theme with a polished but fun attitude. RADIO LOUNGE has been a creative radio advertising partner of The Houston YMCA for more than a year. To listen to these latest radio ads from RADIO LOUNGE, click...

Houston, TX - December 12, 2007 - RADIO LOUNGE has just finished working with Freed Advertising on the new radio commercials for The Houston Texans. The ads, which feature voice actor Doc Morgan are for the Texans latest campaign promoting season packages for the 2008 season. Aggressive, in your face radio commercials that grab attention, says RADIO LOUNGE President Ray Schilens. Weve brought the aural excitement of field level energy to the radio. Radio Lounge has worked with Freed Advertising and The Texans for the past two years on various production projects for radio, television and new media. After considering a variety of Houston based radio production companies Freed Advertising hand picked RADIO LOUNGE with an advertising goal of generating a new fresh approach to sports marketing and a powerful new buzz for The Texans. Listen to this latest project from RADIO LOUNGE: RADIO LOUNGE, a radio marketing company in Houston, Texas, is out to save radio advertising with...

MOODY GARDENS FESTIVAL OF LIGHTS BECOMES FESTIVAL OF LIGHTS AND SOUND - WITH SOUND DESIGN BY RADIO LOUNGE Sugar Land, TX – When Moody Gardens Festival of Lights opens for its sixth season on November 17th, it will dazzle visitors with a new sound system filling all areas of the property with holiday ambiance and music to compliment the popular Festival of Lights event. A comprehensive multi-channel digital audio system will be permanently installed to highlight all display areas, including the park entrance and visitors center outdoor areas with a variety of themed audio experiences. The park will also add more lights and displays this year, to further enhance Festival of Lights, one of the area’s favorite holiday destinations. Moody Gardens General Manager John Zendt noted that after five successful Festival of Lights seasons, it was time to create a next level experience for Moody Gardens visitors. Festival of Lights now has the added wow. Literally, hundreds of speakers will...

Contact Information: Ray Schilens RADIO LOUNGE 12926 Dairy Ashford, Suite 120 Sugar Land, TX 77478 rschilens@radioloungeusa.com www.radioloungeusa.com For Immediate Release (August 1, 2007) PRISM Awards Radio Commercial of the Year presented to RADIO LOUNGE The 30th annual PRISM Awards, held at the Hobby Center for the Performing Arts, recognizes product, people, and promotion in Houston’s home building industry and covers events, marketing campaigns, sales brochures, websites, print, outdoor, direct mail and radio and television commercials. The winning radio campaign created, written and produced by RADIO LOUNGE for Cheryl Boe and Lynn Stewart of Boe Creative Services www.boecretive.com and Christine Draughn of Friendswood Development’s Fairfield community, www.visitfairfield.com used local music celebrity Kyle Hutton with a series of family themed radio spots targeting this fast growing Northwest Houston community. RADIO LOUNGE has worked with Boe Creative for the...

6.15.06 

RADIO LOUNGE dropped by the Houston Texans training camp last week to grab on-location audio from Matt Schaub and DeMeco Ryans for The Texans upcoming television campaign being created and produced by Freed Advertising.  Creative Director Dallas Baker coordinated recording sessions along with Freed Advertising account executive Wendy Rosner.  RADIO LOUNGE has also completed production on the initial “I’m a Texan” radio campaign for Freed.  This is the second season The Texans have chosen Freed Advertising to develop and direct their marketing efforts.

6.21.07

Google and RADIO LOUNGE continue to build an incredible creative experience for their Google Marketplace radio advertising clients nationwide.  Broadcast audio for real estate, travel and entertainment, financial, technology, and services are a few of the categories RADIO LOUNGE has delivered spot production to Google Ad Marketplace clients over the past few months.  Feedback from Google clients is that RADIO LOUNGE is providing high-end solutions from copywriting, talent selection, production and delivery of the finished product.   Google Marketplace clients also commented that the full-service aspect of RADIO LOUNGE services, and all-inclusive pricing, makes it easier to get exactly the kinds of radio spots they are looking for. 

Audio Production: Radio Lounge Client: Freed Advertising Houston Texans Video Production: TV Man Client: 1-800-411-SAVE / BID4SPOTS Audio: Radio Lounge

Radio Lounge Commericals for Radio Stations Feel The Love: How Clear Channel Earned 24X ROI Our eight station cluster is currently generating almost 35% of our revenues selling shorter length commercials (:30’s /:15’s) Partnering with RADIO LOUNGE has made all the difference. (more...) Radio Lounge Radio Ad Production for Ad Agencies Feel The Love: No Nickel and Dime Attitude Raise Your Expectations: Agencies love the easy-to-work-with attitude at RADIO LOUNGE. We make sessions fun, but we take our work very seriously. Our goal is to make you look good for your clients in everyway possible. (more...) Radio Lounge e-Learning , CBT and Multimedia Audio Services Feel The Love: Speaking Your e-Language For a limited time get FREE music and sound effects when you use Radio Lounge narration services for your next e-learning, CBT, multimedia or online project. A $500+...

 

"Fast turnaround, very creative" - Cheryl Boe, Boe Creative "They work out the details, take complete responsibility, and raise my expectations" - Bill Lawrence, Bubbles Car Wash

 

Smooth to snobby, story-tellers to high-energy yellers, gen-X to boomers, dialects from the East Coast to the French Riviera.  Matching a voice to a script is essential.

RADIO LOUNGE can connect you to thousands, upon thousands of voice actors.  RADIO LOUNGE not only has a great stable of in-house talent, but we work with some of the best talent agencies in the world.

Need a deadpan executive from Jersey?  We're on it!  Looking for a funny grandma from Clute?  No problemo?  How about a raspy valley-girl with a British accent?  Okay, that one's gonna be tough.  Let RADIO LOUNGE help cast your next project.  It's easy to get started.

Shoot us an email with your requirements, including the script and we'll get you the auditions, pronto.

 

Expect More: Direct Advertisers love the easy-to-work-with attitude at RADIO LOUNGE. We make sessions fun, but we take our work very seriously. Our goal is to maximize your radio advertising budget by creating attention grabbing radio spots that stand out. RADIO LOUNGE has a strong reputation for reliability, creativity, and promptness. Superb service, responsive, quick, consistent, high quality - Bruce Robinson, The Houston Symphony Services include: Strategic radio advertising consulting Concept development/copywriting Full digital multitrack production services, including editing, mastering and distribution. Infinite pool of voice talent (prices vary). Fresh music and sound effects libraries Our philosophy: Awareness doesn’t happen without attention first, avoid sounding like a radio spot with announcer speak and clichés, stick to a singular focus, and always remember the dog and the pill. Why we’re...

RADIO LOUNGE has been a favorite for ad agencies to work with over the years. You expect quality production and strong creativity from your radio advertising. We provide that…that’s a given. If we don’t provide that, we wouldn’t stay in business very long. So what makes RADIO LOUNGE beneficial to work with? They care about the customer...classy, talented, customer focused, quick turnaround, the highest ethical standards, nice guys to work with...overall the finest people - Patrick Guerra, The Guerra Group Raise Your Expectations: Agencies love the easy-to-work-with attitude at RADIO LOUNGE. We make sessions fun, but we take our work very seriously. Our goal is to make you look good for your clients in everyway possible. RADIO LOUNGE has a strong reputation for reliability, creativity, and promptness. Listen to what some of our clients say about us. Passionate, great production value, no risk...my only supplier who is a true...

There are lots of audio production houses out there...What makes RADIO LOUNGE unique? Reduce production costs with our no-nonsense straight forward approach we take when it comes to sound to picture. If youve ever used a production house to find those little items add up on the final bill, youll be pleased here. We call it our No Nickel and Dime Attitude. Its just one flat rate on audio. NO charges for archival...NO charges for the first five dubs...NO needle drop charges for in-house music cuts or sound effects (it doesnt matter how many you need)...NO charge for sending your commercial via MP3 delivery. NO cocky attitudes here. In fact, our customners rave about that great friendly feeling they get working with RADIO LOUNGE. We like to call it The LOVE :) Its a simple philosophy that gives you high quality, major market production, with a lot less hassle. Client: Conoco Agency: Freed Producer: Dallas Baker Editor/Color/FX: Donald P. Sattler Director: Evertt...

Clear Channel Houston hired RADIO LOUNGE to help execute it’s Less Is More initiative, converting clients from :60 advertisers to :30’s, and to help gain new accounts, and retain challenging accounts. The result…twenty four times the return on investment in the first six months. Contact RADIO LOUNGE at 281.494.4680 to find out how your station can boost sales today, no matter what market you are in. Clear Channel’s clutter reduction initiative, Less Is More, has been innovative, yet challenging. Convincing advertisers of breaking the habit of running: 60 commercials has been no easy task. Developing a partnership with RADIO LOUNGE has allowed Clear Channel Houston to lead the way in selling shorter length commercials. Our eight station cluster is currently generating almost 35% of our revenues selling shorter length commercials (:30’s /:15’s) Partnering with RADIO LOUNGE has made all the difference. - Enjoyable and professional partnership!!! ...

Ray Schilens President/Partner rschilens@radioloungeusa.com 281.494.4680 Rays Voice Demo When Ray Schilens started in the business, tape splicing was an art form and you either nailed the entire production with the perfect take or you started from scratch. One thing that hasn’t changed since the days of analog recording is the creative behind the message. As President and Partner of RADIO LOUNGE, Ray’s commitment to quality media content has earned him much respect by his contemporaries. Overseeing all facets of a broadcast production facility and an organizational creative think tank, Ray has vast experience in various areas of advertising, marketing and business leadership. Ray’s extensive background includes broadcast programming and creative services management in Detroit, Houston and Miami-Fort Lauderdale. Ray’s combination of...

GET YOUR FREE DOWNLOAD HERE! ...and save BIG BUCKS by getting the most from your radio advertising costs! Wondering how to best take advantage of radio advertising? Check out these 8 steps to help you get the best results from advertising in radio. Part of the Radio Advertising 101 e-book series. 5% of radio commercials are memorably good. 5% are memorably bad. 90% are just unmemorable. The first step to increased sales is increased awareness. Your radio advertising campaign needs to stand out and sell your message at the same time. From: M. Bruce Abbott Creative Director/Radio Lounge Dear potential radio advertising client: Why am I giving away these effective radio advertising secrets? Well, the truth is that these are not secrets at all. Radio advertising has been a powerful medium for a long time. There are so many advantages to radio advertising - low radio ad costs, flexibility,...

Objectives:

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Ut wisis enim ad minim veniam, quis nostrud exerci

Release Date: 7-Jun-06 2:08 PM
Expiration Date: 7-Sep-06 2:08 PM

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummynibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis te feugifacilisi.

Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.

Ut wisi enim ad minim veniam, quis nostrud exerci taion ullamcorper suscipit lobortis nisl ut aliquip ex en commodo consequat. Duis te feugifacilisi per suscipit lobortis nisl ut aliquip ex en commodo consequat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat.

Ut wisis enim ad minim veniam, quis nostrud exerci

Instructor: Fraley

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