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What Communication Experts Need To Know - Breaking News About Ideas, Digital Tools, Methods And Skills To Communicate And Learn More Effectively With New Media Technologies (daily) Wed, 19 Nov 2008 11:35:00 +0100 To check the compatibility of your site across different browsers, operating systems, or screen resolutions there are a handful of little known tools which professional webmasters keep secretly inside their toolkits. I have gone out to find out what these are.
Photo credit: BrowserCam edited by Daniele Bazzano
As you probably know, you cannot take for granted how your web site will be displayed when called up on a computer running a different operating system than yours. In fact, there are at least three main issues that affect the way your web pages are displayed on other people screens:
Cross-Platform Browser Testing Tools Comparison Table go to the table!
*Please refer to services sites for additional pricing solutions.
Check The Compatibility Of Your Site Across Different Browsers, Operating Systems, And Screen Resolutions
If you are aware of other browser compatibility testing tools you tried and you think are worth mentioning here, please feel free to use the comment area below. Originally prepared by Daniele Bazzano for MasterNewMedia and first published on November 19th 2008 as "Browser Compatibility Testing: Cross-Platform Cross-Browser Multiple Resolutions Compatibility Testing Tools - Sharewood Guide". ...
Tue, 18 Nov 2008 10:50:00 +0100 As content can be copied indefinitely and distributed instantaneously across the web, web publishers need to cooperate and partner with their peers to create free content distribution networks - collections of blogs and web sites where they can freely syndicate and republish their original content. Why?
Photo credit: simonkr and Max Gladwell mashed up by Daniele Bazzano
In the rapidly changing online publishing landscape that exists today, the old mantra "If you can\'t beat \'em... join \'em" seems to ring truer than ever. Publishers, large and small, have long tried to find effective ways to fight against those who re-use and re-publish their content without permission.
But finding site editors, webmasters who hide under a barrage of protective layers, takes lots of time and it is often as ineffective as sending out DMCA or takedown notices. Smart web publishers are beginning to realize how ineffective and time-consuming is to continue to send these draconian cease-and-desist letters to those republishing their content, especially if they want to survive and thrive in the future.
This problem is not limited to independent web publishers however. The video game and movie industry have been fighting this same loosing battle for years. Even today there is a report that the Sony Blu-ray DRM has been broken and Chinese pirates are moving unauthorized copies of HD discs.
If DRM doesn\'t stand a chance while scraping and RSS republishing become easier by the hour, what chance do web publishers have in hoping to control the unlicensed distribution of their content?
None. But...
The time has come for publishers to embrace change. The creation of new online content distribution networks, through which content can be easily shared and freely re-published, may be the possible road to their salvation.
If you think about it, sharing online ad revenue between content publishers can create new monetizing opportunities / revenue streams and partly recoup the revenue loss caused by the above listed unauthorized content republication practices.
Sharing online ad revenue through partnerships with other publishers... bloggers... and others, who would take their content and re-publish it anyway, could indeed be for many, the very best course of action.
Here all the details:
Intro by Andre Deutmeyer
Atomized Content: The New Reality
Publishers today face a changing online landscape, one in which users are taking control of how and where they view content. Rather than going directly to the destination sites of specific publications, users discover content through blogs and other non-traditional sources. These new publishers often re-purpose and sometimes completely republish content without attribution.
Industry observers have called this development the "atomization" of content, and many believe it poses a significant challenge to publishers. "It is potentially more disruptive to big traffic sites than Web 2.0 was," says Steve Rubel, SVP and Director of Insights at Edelman Digital. "If almost all content can be lifted from one spot and placed somewhere where it's more convenient to the user, just how will it be monetized? The ramifications reach far and wide."
With these new realities come new opportunities. Forward-thinking publishers are already embracing the trend, freeing up their content to be distributed off of their destination sites. This strategy allows you to increase offsite ad revenue, drive more traffic to your site, and find new opportunities for licensing and syndication. This whitepaper looks at the ongoing changes and suggests ways you can survive and thrive in this evolving content landscape.
Extracting Value From Offsite Content Distribution
The rise of atomized content requires fundamental changes in how you deliver content to your consumers. "The challenge is that [publishers] will lose control of their distribution systems," explains a recent report from Jupiter Research. "But… those who try to retain control of their distribution will likely fall behind their competitors."
Still, letting content "go free" does not mean giving up ownership or copyrights. Nor does it mean that you will be creating articles, images, and videos, only to have third parties benefit from them. Instead, you have merely relinquished control over where your content appears. To compensate for this, you need new ways to profit from the offsite appearance of you content. These include valuable editorial insights and innovative monetization strategies, such as link building, licensing, and ad revenue sharing.
Gaining Insights From Web-Wide Visibility
The first step in developing an offsite content strategy is to find out who is re-using your content and in what context. With technologies available today, you can closely track the republication of articles and other assets, wherever they appear the Net.
One advantage of this increased visibility is a deeper understanding of what your customers want. This is particularly valuable for publishers that syndicate their content. For the first time, near-real time metrics on how your licensees are using your content are available, enabling you to tailor your content offerings, identify upsell opportunities, and increase revenue. For example, Reuters recently reported that content tracking enabled it focus on more popular styles of articles. "We have been a little surprised [online readers] are moving more toward fluff stories, infotainment," says Reuters' Maria Molland, SVP and Global Head of Strategy and Business Development. "As a result we are putting a lot more editorial resources behind sport and lifestyle."
Links As The Currency of The Web
Traditionally, links have been considered a method of attribution or branding your content. While this still holds true, a process called link building offers a significant opportunity for increasing traffic and revenue. Simply put, link building involves getting other sites to link back to the original appearance of an article, image or video.
For leading web sites, link building is one of the most powerful traffic-generation tools available on the Internet today. The reason is not merely because readers click on links and bring your site direct traffic. Far more important is the effect that links have on search engines. Most publishers today receive a substantial portion of their visitors from keyword searches on sites like Google or Yahoo. A great example is The New York Times, where search drives more traffic to its site than any other source.
To understand the role link building plays in increasing such traffic, it is necessary to understand how search engines work. Search engines continually scan the Internet cataloging the content for leading web sites. For each set of key words search engines return a list of results. These results are based on complex algorithms to assess how important or relevant each site is. The sites the search engine deemed most valuable by the search engine are ranked first.
The number of inbound links to a site is a very important factor in determining this ranking, mainly because links help search engines assess how authoritative a site is. Experts in the field often refer to this quality as "domain strength." While there are many contributing factors, sites that have many links to them, in general, have greater domain strength than those that do not.
By tracking the use of your content off your destination site, you can identify opportunities for link building.
Many bloggers and other non-traditional publishers are not as careful about providing attribution as they should be – reports indicate that 50-65% of all republished content does not link back to the original web site. By securing a link whenever your content is re-purposed, you can increase the authority of your site. That, in turn, can drive additional search traffic and increased revenue.
Unlimited Licensing Potential
As a publisher you are almost certainly interested in reselling content to other media outlets. But finding potential partners in this field can be a challenge. How can you identify sales leads? Which ones are potentially valuable, and which are not worth the effort?
By gaining insight into who is republishing your content, you may be able to discover publications or media outlets who are good potential partners. An additional advantage of offsite tracking comes after licensing agreements have been reached. By learning how your licensed content is being used, you can optimize your content offering.
Advertising That Follows Content
There is little doubt that the Internet is being propelled by advertising. According to IDC, U.S. online advertising totaled over $25 billion in 2007, representing a 27% increase over 2006.
Savvy publishers are demanding that the commercial sites repurposing their content also share ad revenue. This approach can be particularly useful when dealing with smaller sites that lack the traffic and resources to qualify for a licensing agreement.
The technology to share revenue exists today on platforms such as Google AdSense that allows you to receive ad revenue automatically, regardless of where your content appears. In this model, you would set your content free, but attach an ad sharing agreement to it that follows the content whenever it is used.
The result will be a new and vibrant content marketplace, where publishers benefit regardless of where their content appears.
Originally written by the Attributor team and first published on March 1st 2008 as "Set Your Content Free (and Monetize It)" - Reprinted with original author permission Photo credits: Atomized Content: The New Reality - SSilver Gaining Insights From Web-wide Visibility - vacuum3d Links as the Currency of the Web - Danabeth55 Unlimited Licensing Potential - logos Advertising That Follows Content - vacuum3d ...
Mon, 17 Nov 2008 11:20:00 +0100 As passion, integrity and authority are among some of the key selection criteria used, it is with great pride that I can officially announce that MasterNewMedia has become part of the Federated Media Publishing and advertising network.
Federated Media, headed by John Battelle is the premiere online advertising agency for author-driven sites and the pragmatical avant-garde of conversational marketing made reality. The Federated Media network is a fantastic ring of independent, author-driven blogs and sites - such as TechCrunch, Digg, Search Engine Land, GigaOM, ReadWriteWeb, Mashable, Boing Boing and many other great ones.
"An FM site has influence not because its author is well known, but because the author has earned the trust of an influential community."
And this is why I am so happy to make this announcement: as John Battelle mentions in the short video here below, MasterNewMedia has been selected among 4000 sites that have applied in the last year to become part of the FM network. MasterNewMedia is also among the elite group of four sites not based in the US (only another one is based in Europe).
I feel very excited by FM choice to select this site as one of its network advertising partners and I like to think of this success as a reward for the hard work in publishing and sharing quality content that me and my team have been bringing forward.
To celebrate this new partnership, I have a very special present for you: John Battelle, CEO and founder of Federated Media has allowed me to get an exclusive video sneak-in inside his office to record a 4-min video where he explains to you what Federated Media is and what makes it so unique for independent online publishers.
FM has also kindly asked me to ask you, my readers, a few simple questions to help Federated Media find the most relevant potential advertisers for the MasterNewMedia community. This will help both Federated Media learn more about what kind of readers I have but also help them identify the best possible matches in terms of advertising brands that may have something really relevant to bring to you, the MasterNewMedia audience. I know surveys are never the most appealing thing to do, but I have taken two steps to make this one as sweet and approachable as it can get:
a) it is very short - you can go through it in a couple of minutes
b) As a thank you, I am giving away to each survey respondent my own complete list of RSS new sources. Yes, I am making available for all MasterNewMedia long-time readers and supporters my original OPML source file, containing all of the RSS news sources my newsroom taps into daily, to hand-select the very best news you see daily on the front page of MasterNewMedia.
So, if you are a Robin Good\'s passionate reader and want to give a little contribution to my publishing efforts please share your views about MasterNewMedia here: Federated Media / MasterNewMedia short-survey.
Here below John Battelle exclusive mini video interview for MasterNewMedia readers:
MasterNewMedia First Italy-Born International Site To Join The Federated Media NetworkJohn Battelle CEO and founder of Federated Media explains 1) What is Federated Media, 2) What makes FM so unique to independent web publishers. Duration: 3\' 57"Full English Text Transcription
Share Your Opinion about MasterNewMediaIf you like MasterNewMedia please help me and Federated Media better understand your needs and expectations as a MasterNewMedia loyal reader. I am providing as a kind compliment to all who fill out this short survey my own complete list of news sources, the same one my newsroom utilizes to hand-pick every few hours the most relevant news for web publishers from the ocean of news that is out there. Go share your views about MasterNewMediaOriginally shot and recorded by John Battelle for MasterNewMedia and first published on November 17th 2008 as "MasterNewMedia Joins The Federated Media Advertising Network: John Battelle Video" ...
Sun, 16 Nov 2008 11:22:00 +0100 In news publishing, newsmastering is the content production process, first evangelized by Robin Good in 2004, that involves collecting, filtering and selecting topic-specific news stories, resources, tools from all of the relevant content sources out there while delivering the resulting highly focused news channels, the so-called newsradars, across multiple media such as the Web, RSS feeds, or email-based newsletters.
Photo credit: Alberto Perez Veiga mashed up by Robin Good
When newsmastering works, you can save yourself a great deal of time otherwise spent browsing tens of web sites, or RSS feeds lists, on your specific topic of interest.
The newsmaster is a news publisher who acts as a news DJ, picking, selecting and offering the very best and most relevant content items on the selected theme-topic.
In this guide I have personally brought together for you the full selection of Robin\'s best articles on newsmastering to help you make greater sense of what becoming a news DJ and creating a newsradar is all about.
This is the high-quality, non-automated, news gathering and republishing approach which could change completely the way you keep yourself updated while generating a publishable stream of highly focused news. Something that could prove to be very valuable for those many passionately interested in your topics of interest.
Here all the details:
Intro by Robin Good
Newsmastering: A General Overview
From Steve Rubel to Sepp Hasslberger, many beginning bloggers as well as a good number of experienced ones like to publish (especially on weekends) posts that are nothing else but a collection of recommended links they are offering to their readers. These digests of links have gotten over time different names: link posts, linkstream, best links of the day, news grabs and so on, with a thousand different variations.
Newsmastering Tools and Services
br /> Robin Good Shares His Top100 News Sources For FreeDo you want to access Robin Good news feeds lists? This may be a first initial step to become a newsmaster and provide your readers with niche-selected topics tailored to their needs. To celebrate the recent partnership with The Federated Media Network, Robin is giving away his Top100 news sources list, the same one Robin and his newsroom use everyday to compile the MasterNewMedia daily breaking news selection. To get this unique OPML file just spend two minutes of your time and share your feedback in a short survey about MasterNewMedia.Originally prepared by Robin Good and Daniele Bazzano for MasterNewMedia and first published on November 16th 2008 as "From News Publishing To Newsmastering: Learn, Understand And Experiment How To Create Your Own Newsradars - Sharewood Guide". ...
Sat, 15 Nov 2008 16:08:00 +0100 Curious to find out more about my internship program for would-be professional web publishers? Daniele Bazzano, senior intern here at MasterNewMedia, shares with you on video what it is like to be learning by doing what professional web publishing is all about. Is it really that easy to become a web publisher? What are the cons of an otherwise apparently ideal professional competence?
MasterNewMedia intern Daniele Bazzano
This video interview is both an opportunity to share with you what it feels to be part of the MasterNewMedia internship program as well as an effective example of how those participating in it learn by doing the skills they have been craving so much to master.
The video host in this 7-minute interview is another MasterNewMedia intern, Andre Deutmeyer, based in Seoul, South Korea. Daniele Bazzano, his interviewee, connects in via broadband from Catania, Sicily (Italy).
Here is the video:
Interns Interview Each Other - Daniele Bazzano Under The SpotlightDuration: 6\' 56"Full English Text Transcription
Originally shot by Andre Deutmeyer for MasterNewMedia and first published on November 15th as "New Media Internship At MasterNewMedia: Interns Interview Each Other - Daniele Bazzano Under The Spotlight". ...
Fri, 14 Nov 2008 10:30:00 +0100 Looking for an open-source alternative to proprietary media center solutions from big brand names like Microsoft and Apple? Tired of buying into their own closed and proprietary business strategies? Here is a report showcasing you all of the alternative open-source media centers available out there.
Photo credit: ishook
A media center is a multimedia hardware/ software combo which gives you easy access to all of your media (whether it be audio, video, images, or text) from one location.
What for?
Managing all of your media is becoming increasingly more difficult as the formats and methods through which they audio, video and other multimedia content are delivered, keeps expanding.
Even today, the number of different media formats you interact with on a daily basis can be overwhelming. You have to have one program to handle your music and video streams from Last.fm or YouTube and Hulu. Then you need another program to store and playback your digital music and video files on your hard drive. You need yet more hardware and software to watch and record live television via the various IPTV providers. Even your newspaper has become digital, and so you need a program to read your latest news via RSS feeds. In addition to all this, you are increasingly unprepared to manage your growing stack of thousands of digital photographs as well as your collection of DVDs and CDs.
To help you re-gain control of your own exploding media assets, new hardware / software devices which take care of helping you organize, select and access all of your media have emerged in recent years under the name of "media centers".
In this report, from the Telematics Freedom Foundation, the most interesting open-source media centers available on the market.
Each of the media centers reviewed moves beyond the limited, proprietary, closed platforms philosophy offered by iTunes, Windows Media Center, and others, offering a true alternative business model approach.
This report is "not aimed to \'pick a winner\' [but rather] the goal here is simply to share knowledge about the current state of the art of FLOSS Media Center devices."
Here, all the details:
Introduction"Typical, complete media centers offer the following functions to the user:
Media Center Comparison
Click on the picture to see the media center full comparison chart.
A Word About "All-in-one" SolutionsAlthough not the focus of this paper, we thought it might be important to say a few words about the other Media Center projects providing a full application environment to enjoy video, music, photos and much more...
Originally written by Giovanni Spagnolo for the Telematics Freedom Foundation and first published on October 15th 2008. The original PDF can be downloaded from their website. Get the latest version of this file at: www.telematicsfreedom.org/en/flossmediacenter. For information on latest updates: www.telematicsfreedom.org/en/blog. This continues to be a work in progress. Send feedback, notes or corrections to Giovani Spagnolo at: info (at) telematicsfreedom (dot) org This work is licensed under a Creative Commons BY-NC-SA license. All RAW data collected through survey forms and the most important research links are also available to anyone willing to extend, complement, correct or create a derivative work. About the author
The Telematics Freedom Foundation was set up to bring in the age of telematics, Internet, mobile phones and the web, all those freedoms and rights that the Free Software Movement has already brought to PC users worldwide. To learn more about the Telematics Freedom Foudation check out www.telematicsfreedom.org.
Photo credits: Boxee - Avner Ronen CenterStage - Enrique Osuna Elisa - Fluendo.com Entertainer - Laterix on Flickr Freevo - ComNetSlash.com MediaPortal - Team MediaPortal My Media System - MyMediaSystem.org Myth TV - Team MythTV Neuros OSD - Mike Kurdziel XBMC - Team XBMC ...
Thu, 13 Nov 2008 12:26:00 +0100 Have you ever felt frustrated, when trying to open a web page that takes forever to load? Those sites with tons of videos, images, and fancy graphics are definitely cool, but if my Internet service provider bandwidth can\'t keep up with it, frustration sets in and I rapidly move on to something else.
Photo credit: mipan
As an online publisher, the time it takes for your readers to fully load a web page on your site is absolutely of critical importance. Beyond a five seconds wait impatience sets in, and after ten seconds or more many of your readers will start to leave.
In the following report, the home pages of the most popular Technorati 100 blogs have been tested for file size and download speed. How long does it take to for a typical reader to load the home page of any of this highly popular blog sites?
Pingdom, a web service that specializes in monitoring the availability and response time of websites, has armed itself with precision analysis tools and loads of time to find out more closely the effective page load time for these popular sites.
Here all the details:
Intro by Daniele Bazzano
Load Size Analysis of The Top 100 BlogsIntroductionThis report presents an analysis of 100 top blogs, picked from the Technorati top 100 list. For each of these blogs, the front page (homepage) has been analyzed to see how large its download size is and what contributes the most to this size. We have chosen to not present the blogs individually in this report, but have instead focused on them as a group to get more general data.Total Blog Front Page Size
Images and Scripts The Largest Contributors to Size
Number of Images per PageNumber of Scripts per PageKey Strategic Advicesa) Blog Readers Without Broadband Left Stranded
As this survey has shown, three out of four blogs have front pages larger than 500 KB, and more than one third have a front page larger than 1 MB.
With an ideal, perfect connection, this is how long it takes to download 1 MB (1048576 byte) of data:
b) Size and Speed Optimization of Blogs
Since images constitute almost two thirds of the size of the entire page on average, it would seem logical to start the optimization there. This can be done in two ways (which are not mutually exclusive):
Since scripts came in second, size wise, here are a few tips that apply to reducing the impact of scripts on the load time:
ConclusionThere will of course be some size variations depending on the current content presented on the blogs, but the overall, average data is not bound to change much and is highly relevant, especially considering the large sample base. Since many blogs try to attract a large number of readers, they may be doing themselves a disservice if they let their blog size get too big, which will result in a slow-loading blog. Browser-side caching will help things a bit for frequent readers, but any new or casual visitor will have to load the page in its entirety and some may give up before it is finished or at least get frustrated. (And no one wants frustrated readers.) Even broadband users would benefit from smaller page sizes with fewer objects on them. This would speed up the responsiveness of the website for them as well. Ultimately it would also be beneficial for the blog owner since it would put less stress on his server(s) and demand less bandwidth. We suspect that not all blog owners are really aware of how large their blog pages actually get, so we hope that this report will prove helpful in raising discussion around this subject. Some blogs are bound to be large, especially if the content relies heavily on images, but many others could most likely significantly reduce their download size (and download speed) with the few simple measures we mentioned above.N.B.: The data was collected with the Full Page Test in Pingdom Tools, which is a Web-based tool provided freely by Pingdom. It will load and analyze all elements of a web page and present the data in a way that can be examined and filtered with a simple interface. The tests that provided the basis for this report were performed on October 30, 2008. Originally written by Pingdom for Royal Pingdom and first published on November 5th 2008 as "Load size analysis of the top 100 blogs". About the author
Pingdom is an uptime monitoring service, monitoring the availability and response time of websites, servers and services on the Internet. Pingdom was created by Sam Nurmi, founder and previous CEO of Sweden's web hosting company, Loopia.
Photo credits: Total Blog Front Page Size - Pingdom Images and Scripts The Largest Contributors to Size - Pingdom Number of Images Per Page - Pingdom Number of Scripts Per Page - Pingdom Blog Readers Without Broadband Left Stranded - Gino Santa Maria Size and Speed Optimization of Blogs - Lisa F. Young ...
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