Who knows whether we are in a recession, a downturn, or a slowdown? We do know this. You will find it harder to separate money from your customer’s wallet. Here are seven simple things you can do to recession proof...

It was recently reported that internet traffic to retail sites through the first week in March this year was up 16%-24% higher than the same week last year! These findings are interesting, according to InternetRetailer. There is usually a downturn...

Small Series of Tips: Break Up the Monotony To learn more about multichannel campaigns, check out the MineThatData blog. http://minethatdata.blogspot.com/ The other ideas discussed so far are all for creating "primary content" — the main focus of each campaign you...

Annual Industry Events To learn more about multichannel campaigns, check out the MineThatData blog. http://minethatdata.blogspot.com/ Many of us work in industries that follow relatively fixed annual cycles, where certain things take place at the same time each year. Since we...

Planning, Step 1: What Do Your Readers Want to Know About? To learn more about multichannel campaigns, check out the MineThatData blog. http://minethatdata.blogspot.com/ This might seem like a pointless exercise — after all, isn't it obvious what they want to...

As I conclude my thoughts on email marketing, I will share a longer article/blog from MineThatData. You will enjoy them. It’s a vision on how some businesses are beginning to use email marketing as a powerful tool in their business....

Get Email Addresses the Old Fashion Way! The best way to get email addresses--call your customers and ask for them! Why can this be an effective business strategy? When was the last time a business called you for customer input?...

Another blogger has done a very nice job providing customer service tips for your website as part of a larger blog on customers service tips. Here are her suggestions. Website Tricks Make sure your website is user-friendly and attractive otherwise...

Consider: If You Send 2 Emails per Week, That's 104 Emails per Year (or About 9 per Month) To learn more about multichannel campaigns, check out the MineThatData blog. http://minethatdata.blogspot.com/ And that's per campaign. What if you have multiple campaigns...

3 Dead Easy Ways To Get More Subscribers And Build Your Opt-In List It is obvious in the Internet world that people have to go to websites to find and get what they want. However the decision to buy the...