The other day I read an interesting blog post about the evolution of 37signals - a company committed to building the best web-based software products possible with the least number of features necessary. Their products do less than the competition — intentionally. In the beginning they had the same approach we often tell our clients who [...]

Joel Comm released today a report on how to use Twitter. Twitter is a tool that we talk about with some of our clients. It has some very interesting uses and you should check it.

Here are some tips not related to marketing for small businesses but still invaluable tips. If you’re looking to start your own small business, but don’t know where to go to get the financial resources you need to start, then you might consider some of these options depending on your personal situation. Government Small Business Loans [...]

You started a small business and want to expand it, but don’t have much money to spend on your advertising needs. This really isn’t a problem because there are many ways to promote your small business using free options. Even though I always advise small businesses to think about promoting a small business before [...]

This topic might look like it has nothing to do with marketing small businesses, but taking care of your money is really important. Having an accountant on your in-house team is ideal, but not all small businesses can afford to have one. If this is the case, you can do it yourself or utilize some of [...]

Almost every company, whether they’re big or small, has a customer service department - or at the very least an owner who wears the customer service hat on a daily basis. A small business can actually become big based on their customer service. Before you start laughing at the idea, let’s take a look [...]

I saw this display yesterday close to my home. Have to say, Mc Donalds delivers this to perfection! Watch what you say in your ads!

Most small business owners will scoff at the mere mention of the word branding for small business. At a juncture in their small business where every penny is being watched to ensure movement toward eventual profits, branding a small business hasn’t even entered the equation. The real truth is that all businesses - big or [...]

When we were in Nashville a little while ago we had the fantastic opportunity to meet Nido Qubein. Nido Qubein came to the United States as a teenager with no knowledge of English, no contacts and only $50 in his pocket. Today he is a successful businessman and award-winning motivational speaker. How did he do it? [...]

This is great! “In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the [...]