The AdWords Seminar for Success series is coming to San Francisco, CA. When: Tuesday, September 16 Where: Embassy Suites San Francisco Airpot 250 Gateway Boulevard South San Francisco, CA 94080 Agenda Timeline: Registration: 8:30 am – 9:00 am Morning Session: 9am-12pm Lunch Break: 12:00pm – 1:00pm Afternoon Session: 1pm-5pm Breakfast and refreshments will be served. Agenda: The Morning Session, from 9:00 am to noon covers the following [...]

There are several known bugs where loading up a flash file will freeze a browser. This is common in IE8, Firefox, and even Chrome. There’s a simple fix: install adobe flash 10.x beta. Please note, there are a few flash files around the web which will think you’re using such an old version of flash, it [...]

I’m trying something new to see your reaction. I receive a lot of questions via email about PPC; in fact more than I can ever hope to answer. Some of them are much more popular than others - so I thought I’d try blogging the answers to various questions. If you have a question, feel free [...]

The AdWords Seminar for Success series is coming to Toronto, ON. When: Wednesday, September 10th Where: Courtyard by Marriott Toronto Downtown 475 Yonge Street Toronto, ON Agenda Timeline: Registration: 8:30 am – 9:00 am Morning Session: 9am-12pm Lunch Break: 12:00pm – 1:00pm Afternoon Session: 1pm-5pm Breakfast and refreshments will be served. Agenda: The Morning Session, from 9:00 am to noon covers the following topics: Search Process Psychology of Search How [...]

Due to to the upcoming changes to the Quality Score; I’ve updated the Quality Score Factors Chart to show what factors mater today and what will matter when the changes are rolled out publicly. It would not surprise me if there was one last item that were changed before launch. The UI is being worked on [...]

The AdWords Seminar for Success series is coming to Denver, CO. When: Monday, September 8th Where:Doubletree Denver 3203 Quebec Street Denver, CO 80207 Agenda Timeline: Registration: 8:30 am – 9:00 am Morning Session: 9am-12pm Lunch Break: 12:00pm – 1:00pm Afternoon Session: 1pm-5pm Breakfast and refreshments will be served. Agenda: The Morning Session, from 9:00 am to noon covers the following topics: Search Process Psychology of Search How do people search? Campaign [...]

Inside AdWords recently posted that there were several changes coming to AdWords. Some of these changes look drastic, while others seem a bit ambiguous. Let’s break down the changes and what they really mean. Keywords no longer marked ‘inactive for search’ The new per-query evaluation of Quality Score affects you in that keywords will no longer appear [...]

My latest Search Engine Land column was published today entitled “How to buy targeted CPM from Google“. With the new placements + keyword targeting from Google, one could place many of their traditional media buys via AdWords. I walk through how to buy: Run of Network Run of Site Run of Category within a Site Run of Site when it Matches [...]

This is a quick reference chart that shows which of the major quality score factors affect the different quality score types. 9/3/08 Update: Due to the changes in Quality Score, the chart has been changed to reflect those changes. It is important to note that these changes are not live for everyone yet, therefore, you need [...]

The AdWords Seminar for Success series is coming to New York City, NY. When: Tuesday, August 26, 2008 Where: Just across the GW, 10 miles from from downtown Manhattan. Doubletree Fort Lee/George Washington Bridge 2117 Route 4 Eastbound Fort Lee, NJ 07024 Agenda Timeline: Registration: 8:30 am – 9:00 am Morning Session: 9am-12pm Lunch Break: 12:00pm – 1:00pm Afternoon Session: 1pm-5pm Breakfast and refreshments will be [...]