While at Pubcon a couple weeks ago, I did an interview with Vanessa Zamora. We covered topics from my new startup, bg Theory, to search to landing pages to fun things at Pubcon. You can find the entire article at Search Engine World. Enjoy.

Google’s display ad builder lets anyone quickly build images, flash, and widget ads from premade templates. I’ve been playing with some of the widget ads, and while the CTRs are pretty mixed – it’s a tool to try out, especially if you’re designed challenged. Here’s a YouTube video about the display builder. In addition, Google has a [...]

The AdWords Seminar for Success series is going to Washington DC. When: Tuesday, December 2nd Where: Hilton Alexandria Mark Center 5000 Seminary Road Alexandria, VA 22311 Agenda Timeline: Registration: 8:30 am – 9:00 am Morning Session: 9am-12pm Lunch Break: 12:00pm – 1:00pm Afternoon Session: 1pm-5pm [...]

One should always showcase a product’s or service’s benefits to the consumer. This is tried and true marketing wisdom. However; you need to segment consumers into two different categories: The product buyer The product user Throughout most of the year, the buyer and user are the same person. This is not true in the retail holiday season – often the [...]

My newest column was published by Search Engine Land entitled 8 DON’Ts and 7 DOs For Holiday eCommerce. The last three AdWords Seminars of 2008 will contain a special retail presentation that starts from the article, but expands on the information and adds a lot of charts and figures. We’d love to see you in: Las Vegas Seminar [...]

I’m going to be in Vegas all of next week for Pubcon. I will be speaking on Landing Page Optimization on Tuesday. I will be moderating two sessions which are usually fan favorites: PPC Engine Vendor Panel on Tuesday Learning to Love Your Quality Score on Thursday. I’m staying in Vegas over the weekend, and then conducting an AdWords [...]

One of the biggest issues many companies face when using the AdWords API is that they store all the information at Google. It can be very time consuming (and expensive) to constantly download your information into a local database. Over the past couple years, I’ve seen many companies who really needed to build a sync system [...]

The holiday season is almost upon us. In December, the online shopping world changes. Bids go up. Conversion rates skyrocket. Costs per conversion go down. At least, that’s what the top retailers see in December. Hopefully, you see similar trends. As a special bonus for the last three seminars in 2008, [...]

Google made two changes to AdWords Quality Score Calculations while I was away on vacation. The first one was so minor, I didn’t even look twice at it. Unfortunately, it has caused an unnecessary uproar. Ad position has been taken into account for the calculation of a more precise Quality Score. Ads in high positions typically earn [...]

The AdWords Seminar for Success series is going to Vegas. When: Monday, November 17th Where: Embassy Suites Convention Center 3600 Paradise Road Las Vegas, NV 89169 Agenda Timeline: Registration: 8:30 am – 9:00 am Morning Session: 9am-12pm Lunch Break: 12:00pm – 1:00pm Afternoon Session: 1pm-5pm Breakfast and refreshments will be served. Agenda: The Morning Session, from 9:00 am to noon covers the following topics: Search Process Psychology of Search How [...]