I’m a little slow in posting this, but my latest column is out at Search Engine Land entitled PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals? Both advertisers and agencies can become confused with all of the pricing options available, so I tried to walk through some of the pros and benefits [...]

Shopping for a Viral Video at YouTube - Search Engine Guide Blog (tags: video) ---Related Articles at eWhisper.net:links for 2008-04-21links for 2008-01-11links for 2008-05-09links for 2008-01-31links for 2008-04-04

Bidding for Dollars - Margin Dollars, That Is Excellent article about closing the loop between bidding and actual sales margins. (tags: ppc) ---Related Articles at eWhisper.net:links for 2008-04-21links for 2008-01-11links for 2008-05-09links for 2008-01-31links for 2008-04-04

Do you like the functionality of Google Docs, Flickr, Zoho, and Basecamp but don’t like paying subscription fees? Or, are you worried about the applications losing or deleting your accounts? There’s a simple solution - host it yourself. While hosting your own applications seems it’s only within the realm of techies, even non-techies can achieve application hosting [...]

WebGuild: Beginner’s Guide To Using Twitter Nice overview and guide to Twitter. (tags: twitter) ---Related Articles at eWhisper.net:links for 2008-04-21links for 2008-01-11links for 2008-01-31links for 2008-04-04AdWords More Transparent when Keywords are Disabled

Test Ad Text ad Headline Description line 1 Description line 2 Display URL Destination URL Local business ad Headline (try business name in the headline, this is one of the few times that’s very effective) Description line 1 Description line 2 Display URL Destination URL Favicon Business logo Image ad Static Flash ad Video ad Mobile Phone only Carriers Mobile site only Mobile + phone Keyword Match type exact phrase broad Ad Groups (or campaigns) negative negative embedded Ad Position Top Right Max CPC Times Time of day Day of the [...]

International Taxi Fare Calculator - World Taximeter (tags: travel) Microsoft Robotics I’m always amazed at products MS produces that no one knows about. Want to program a robot? Use MS robotics studio. (tags: robots) Find Your Ad - Microsoft Digital Advertising Solutions Nice checklist for not only finding ads, but some good articles about adCenter and ad copy. (tags: adCenter) KPIs: An Actionable [...]

Hosts and registrar’s have different responsibilities. They both have supreme control your visibility online, and one should not use the same company for both - ever. A host’s duties are to make sure your website is up, running, responsive, and give you support when something goes wrong. A registrar’s duties are to keep your domain name safe, [...]

Is Your Consumer Using Social Media? - Advertising Age - Digital (tags: socialmedia) Universal Mccann International Social Media Research Wave 3 » SlideShare Nice presentation on global social trends. (tags: socialmedia) Keyword Trends in Google Analytics With Greasemonkey: Juice Analytics If you use google analytics, give this script a try. (tags: google+analytics) ---Related Articles at eWhisper.net:links for 2008-04-21links for 2008-01-11links for 2008-05-09links for [...]

The war between SEO and PPC traffic continues to wage every day. Why would you pay for traffic when you can get it for free? Why would you invest in SEO when there are no guarantees? My blog got Dugg but I didn’t get any conversions, social traffic is a waste of time. Bloggers aren’t [...]