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Brad Geddes's Thoughts on Advertising, PPC, and the Web Copyright: ©Brad Geddes Thu, 29 May 2008 14:29:21 +0200 I’m a little slow in posting this, but my latest column is out at Search Engine Land entitled PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?
Both advertisers and agencies can become confused with all of the pricing options available, so I tried to walk through some of the pros and benefits [...]
Fri, 16 May 2008 02:36:08 +0200
Shopping for a Viral Video at YouTube - Search Engine Guide Blog
(tags: video)
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Thu, 15 May 2008 02:35:54 +0200
Bidding for Dollars - Margin Dollars, That Is
Excellent article about closing the loop between bidding and actual sales margins.
(tags: ppc)
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Tue, 13 May 2008 21:55:00 +0200 Do you like the functionality of Google Docs, Flickr, Zoho, and Basecamp but don’t like paying subscription fees? Or, are you worried about the applications losing or deleting your accounts?
There’s a simple solution - host it yourself.
While hosting your own applications seems it’s only within the realm of techies, even non-techies can achieve application hosting [...]
Fri, 09 May 2008 02:41:50 +0200
WebGuild: Beginner’s Guide To Using Twitter
Nice overview and guide to Twitter.
(tags: twitter)
---Related Articles at eWhisper.net:links for 2008-04-21links for 2008-01-11links for 2008-01-31links for 2008-04-04AdWords More Transparent when Keywords are Disabled
Wed, 07 May 2008 19:09:23 +0200
Test Ad
Text ad Headline
Description line 1
Description line 2
Display URL
Destination URL
Local business ad
Headline (try business name in the headline, this is one of the few times that’s very effective)
Description line 1
Description line 2
Display URL
Destination URL
Favicon
Business logo
Image ad
Static
Flash ad
Video ad
Mobile
Phone only
Carriers
Mobile site only
Mobile + phone
Keyword Match type
exact
phrase
broad
Ad Groups (or campaigns)
negative
negative embedded
Ad Position
Top
Right
Max CPC
Times
Time of day
Day of the [...]
Wed, 07 May 2008 02:49:23 +0200
International Taxi Fare Calculator - World Taximeter
(tags: travel)
Microsoft Robotics
I’m always amazed at products MS produces that no one knows about. Want to program a robot? Use MS robotics studio.
(tags: robots)
Find Your Ad - Microsoft Digital Advertising Solutions
Nice checklist for not only finding ads, but some good articles about adCenter and ad copy.
(tags: adCenter)
KPIs: An Actionable [...]
Tue, 06 May 2008 18:21:46 +0200 Hosts and registrar’s have different responsibilities. They both have supreme control your visibility online, and one should not use the same company for both - ever.
A host’s duties are to make sure your website is up, running, responsive, and give you support when something goes wrong.
A registrar’s duties are to keep your domain name safe, [...]
attached file: type: application/pdf size: 529.83 KB here Tue, 06 May 2008 02:38:35 +0200
Is Your Consumer Using Social Media? - Advertising Age - Digital
(tags: socialmedia)
Universal Mccann International Social Media Research Wave 3 » SlideShare
Nice presentation on global social trends.
(tags: socialmedia)
Keyword Trends in Google Analytics With Greasemonkey: Juice Analytics
If you use google analytics, give this script a try.
(tags: google+analytics)
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Mon, 05 May 2008 17:36:09 +0200 The war between SEO and PPC traffic continues to wage every day. Why would you pay for traffic when you can get it for free? Why would you invest in SEO when there are no guarantees? My blog got Dugg but I didn’t get any conversions, social traffic is a waste of time. Bloggers aren’t [...]
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