Miami, Florida, December 3, 2008—BusinessSummaries.com, one of the leading e-commerce sites for business book summaries, announces that Marketing Mavens Alison Woo and Lina Claxton, acclaimed authors of the best-selling book “How to Say It: Marketing with New Media”, are the Authors of the Month for December 2008. This groundbreaking book offers cutting-edge solutions for marketing [...]

It might not seem patently obvious to other people, especially to those who envy them their positions, privileges, perks or power, but managers have it tough. It’s not an easy task climbing the corporate ladder. More significantly, once you’ve actually made it to a top position, you will realize that the long, hard slog [...]

Few things matter more than someone’s network in today’s tightly-knit world. Yet far too many people and companies neglect the networks they establish. Are you doing what you can to keep your old contacts in touch and up to date, or are you simply working on making new ones and are inadvertently – or [...]

It’s simple - your customers are your lifeblood; if they leave you high and dry your business will die in short order. Plus it’s an accepted fact that a disgruntled customer is more than likely to tell everyone about why they’re unhappy with you - thus driving other customers and would-be customers away. Here, then, [...]

A successful company always begins with a vision, or ends due to a poor one or the utter lack of one. Its head honchos must be able to set a grand, sweeping (yet realistic) vision and communicate this to their staff. Otherwise, for want of such an overarching vision, the company will fall prey [...]

Let’s face it – the work environment nowadays is exceedingly competitive, and in addition, the ongoing economic crisis is making even the top companies think twice about who to keep and who to let go. So you have to make sure that your name is one of those that comes up when it comes [...]

For entrepreneurs, a lack of money (or the refusal to spend too freely, which more or less amounts to the same thing) doesn’t have to be as limiting or as problematic as it appears to be. There are ways of making do with even the most minimal of budgets; here are some of them [...]

It’s often been said that business success is overwhelmingly dependent on hiring the right people. But you must know that it’s not only hiring the right people that’s important – it’s also knowing what to do with them – what jobs to give them, how they should progress in the company, even how or [...]

Having the will to succeed is as important as having the skill. With will, skill is often acquired. But even then, circumstances can conspire against one’s best efforts. External circumstances can and do impact on business results; therefore, they can and do make things tough from time to time. When judging others who are expected [...]

Yesterday I gave you tips on how NOT to give employee feedback. It’s a little strange that many managers and supervisors are so poor at giving proper and timely feedback, but there it is. It’s a problem that must be dealt with immediately. Without further ado, then, here are some tips on how to give [...]