Virtual Reality and 3D platforms not just a child’s game. “Second Life: The Dream Platform for PR Professionals,” was the last session I took while attending PRSA International 2008, but it was one of the most effective. Why you may ask? Because Second Life isn’t just about creating an avitar and playing in a virtual [...]

Listening and continued engagement. This is how Craig Newmark, creator of Craigslist, explained the success of his business during a PRSA International keynote address: “How Social Media Creates a More Democratic Society”. Newmark explained that you have to do what makes sense and continue to engage your community. By engaging you build a culture of [...]

Tuesday’s with Morrie, the bestselling memoir by Mitch Albom speaks of the influence that we all possess as individuals. How we all have a certain power to cultivate the people we encounter. Morrie Schwartz was a professor of Mitch Albom’s when he was an undergrad. Morrie helped shape the way Mitch thought and the way [...]

New influencers are creating new sources of media, who are these new influencers? You, me and even Joe the plumber. How is this possible? We are now publishers we are able to report, comment and even create news content, we have the news and the media is now coming to us. Paul Gillin, author of The [...]

Dr.Pepper and Guns N’ Roses, two things that couldn’t be further from each other -  yet Ketchum - has found a way to connect these. On behalf of Dr. Pepper, Ketchum launched a promotion, if Guns N’ Roses finally released their album Chinese Democracy, then Dr. Pepper would give everyone in the United States a [...]

What are the most commonly used marketing objectives? What variables are used when planning a marketing strategy? What is the most influential contact point? These questions were the opening of, “Marketing, Media and Word of Mouth.”  We know the answer to all these questions right? Awareness Target Word of Mouth Presenter Jeffrey Graham, executive director, customer insight, The New [...]

Constantly things are changing, communication itself is experiencing a renaissance of change, but can we handle it? Detroit, MI - once the center of the motorized world - is experiencing a rebirth from industrial motor plants to hosting international conferences like PRSA International 2008. If this once industrial city can evolve into a  robust and [...]

The buzz about SEO in the public relations industry has grown steadily over the past 2-3 years. Press releases were the easy target for promotion as candidates for optimization. With the growing use of Google and Yahoo News, optimizing press releases have been an easy way to gain prominent visibility with nominal effort. As both a [...]

By Lee Odden In the world of using search engine optimization tactics for extending the reach of media relations, optimizing press releases alone leaves a tremendous opportunity untouched. Increasing numbers of companies have realized this and are adopting more formal holistic news content optimization strategies. Digital Asset Optimization is a SEO Point of View that our search [...]

One of the most valuable resources at an event like the recent Media Relations Summit conference in San Francisco is the opportunity to listen to what journalists themselves have to say about how they interact with PR people. I attended several panels with reporters from publications ranging from the New York Times to CNET. [...]