This ambient advertisement campaign was launched by Breast Cancer Association, in China to create awareness about breast cancer and urge women to undergo regular check up. The campaign clearly aims at compelling and reminding women, especially middle-aged, to check their breast before they sleep. The idea was to raise self-checking awareness among working women who usually forget about these crucial aspects. Consequently self-checking reminder was strategically placed on lights switches of bedroom to make women reminded at t5he last hour of the day that what she was missing. .........

A new study in the "Journal of Clinical Oncology" reinforces current evidence showing that women with breast cancer can greatly reduce their risk of recurrence by eating a healthy plant-based diet rich in fruits and vegetables and making other healthy lifestyle choices, as per nutrition experts with The Cancer Project........

By combining two techniques, magnetic resonance imaging (MRI) and near-infrared optics, scientists at Dartmouth College and Dartmouth Medical School may have devised a new, potentially more accurate method for diagnosing breast cancer. Their pilot study, demonstrating the feasibility of the concept, is reported in the April 15 issue of the journal Optics Letters, published by the Optical Society of America........

Somebody said this wireless mouse from Kensington, looks very much like an .........

It's a known fact that the key to curing breast cancer is early detection and prompt therapy. Hence, recent reports suggesting that screening for breast cancer is declining among women in the U.S. is worrying health officials. The reasons cited for this decline include insufficient access to mammography facilities and, surpisingly, apathy and indifference among women about the entire process. The second reason could be correlation to the fact that mammography screening methods have always suffered from higher costs, dangers from increased exposure to harmful radiation and confusion over the diagnostic accuracy........

San Antonio breast cancer conference brings the latest research work in the field of breast cancer. This is an annual event where breast cancer scientists all over the world come together to present the research findings. In one of the studies presented at the San Antonio breast cancer meeting it was shown that after surgery for early-stage breast cancer, women may be treated with tamoxifen for 5 years. After that point, therapy with Aromasin significantly improves survival, as per a new study........

A diagnostic device that resembles a mammography unit can detect breast tumors as tiny as one-fifth of an inch in diameter, which may make it a valuable complementary imaging technique to mammography, say scientists at Mayo Clinic, who helped develop the technology along with industry collaborators Gamma Medica and GE Healthcare........

Almost half of newly diagnosed patients with breast cancer are found to have clinically significant emotional distress or symptoms of psychiatric disorders before therapy is begun, as per a new study reported in the recent issue of CANCER, a peer-evaluated journal of the American Cancer Society. The study reveals that while virtually all of the women admitted to,experiencing some level of emotional distress, 47 percent met clinically significant screening criteria for emotional distress or a psychiatric disorder, including major depression and post-traumatic stress disorder (PTSD)........

For women who have had surgery for early breast cancer, it may not matter whether they receive follow-up chemotherapy before, after or during radiation treatment, as per a new review of studies. A woman's chances of survival or seeing the cancer return are similar in all three cases, if radiation treatment and chemotherapy begin within seven months after surgery, the review concludes........

A mathematical discovery has extended the reach of a novel genome mapping method to humans, potentially giving cancer biology a faster and more cost-effective tool than traditional DNA sequencing. A student-led group from the laboratory of Michael Waterman, USC University Professor in molecular and computational biology, has developed an algorithm to handle the massive amounts of data created by a restriction mapping technology known as "optical mapping." Restriction maps provide coordinates on chromosomes analogous to mile markers on freeways........

Significantly obese women may wish to consider delaying breast reconstruction following mastectomy until they achieve a healthier body weight. According to findings presented today at the American Society of Plastic Surgeons (ASPS) Plastic Surgery 2006 conference in San Francisco, women who are significantly obese are at higher risk for complications and have a lower satisfaction rate than do normal and overweight patients........

Beyond: Live and Thrive After Breast Cancer, a new semi-annual publication from Meredith Special Interest Media, part of the Meredith Corporation (NYSE:MDP) will debut with the Fall/Winter 2006 issue. The magazine, which provides women who have or had breast cancer the support and latest information on therapy and recovery, hits newsstands September 19, 2006, with a andand#35;36;5.99 cover price........

Make a $5 donation to breastcancer.org and receive a 20% off shopping pass for Saturday, September 16. The pass is good at all Macy's locations nationwide. You'll get 20% off on regular, sale and clearance women's, men's, and kid's apparel and accessories, fine, bridge and fashion jewelry, bed and bath items, housewares, frames, luggage, china, crystal and silver. You'll also get 10% off on regular, sale and clearance furniture, mattresses, rugs, kitchen and personal care electrics and technology items. All for a $5 tax deductible donation to breastcancer.org! To get your pass, please mail a $5 check payable to breastcancer.org to:.......

William Kinlaw, an associate professor of medicine at Dartmouth Medical School, has been working on a protein called S14 since 1990. Over the past few months, however, the news about S14 has picked up. Through a series of recently published academic studies, Kinlaw and his colleagues are ready to pronounce S14 a potential drug target in treating breast cancer........

Breast cancer survivors' beliefs about what may have caused their cancer are connected to whether they make healthy changes in lifestyle after a cancer diagnosis. This is the finding of a research study appearing in the August 2006 issue of Psycho-Oncology by scientists at The Miriam Hospital and Brown Medical School........

Researchers at the University of North Carolina at Chapel Hill have developed a new method to create computed tomography (CT) images using carbon nanotube x-rays that works much faster than traditional scanners and uses less peak power. The work is another step toward developing scanners for medical imaging and homeland security that are smaller, faster, and less expensive to operate, said Dr. Otto Zhou, Lyle Jones Distinguished Professor of Materials Science, in the curriculum in applied and materials sciences and the department of physics and astronomy, both in UNC's College of Arts and Sciences........

Breast cancer patients who use online information services in combination with computer support groups and other interactive services are the most likely to feel they have the information they need to cope with their illness, according to new research at the University of Wisconsin-Madison Center of Excellence in Cancer Communication Research........