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Fri, 11 May 2007 08:00:57 +0200

.::Garage Trends and Remodels: What’s Hot, What’s Not::.

My garage is unlikely to win any garage trends and remodels awards. It started out as a two-car garage, but half the garage has turned into a wild jungle of...

Wed, 09 May 2007 08:00:45 +0200

.::Criteria for Choosing the Best Listing Agent::.

Before you choose a listing agent whom you end up regretting hiring, consider criteria for finding the best agent available. Because all agents are not the same. You can't expect an...

Tue, 08 May 2007 16:01:28 +0200

.::Real Estate Technology News: Real Estate Web Sites Give Each Other Traffic::.

Indications of the importance of real estate linking

One of the more interesting things to come out of Internet real estate technology is how often real estate Web sites send traffic to other sites. How? Through linking. Inman News reports on real estate Web sites:

About 30 percent of all visitors who leave a real estate Web site go to another real estate site on the Internet, said LeeAnn Prescott, research director for Hitwise. ...

"People are really staying with the category," Prescott said. Given the number of tasks involved in buying a home, from qualifying for a loan and getting a mortgage quote to finding a home and assessing its worth, it's no surprise that real estate sites are a key source of traffic for other real estate sites, she said.

While some of the Web's top real estate destinations are rivals, it's increasingly common for sites to send each other traffic by design.

This is where online real estate marketing techniques like reciprocal real estate linking can help. Customers want to be able to visit a wide variety of real estate Web sites, as well as have a look at related services. Adding links to real estate blogs and Web sites that send customers to useful sites that allow them to look at mortgage rates, get in touch with lenders and hire moving services, as well as compare realtor service prices, can actually help your real estate business.

Part of using real estate technology is understanding how you can use it to your advantage, and one of those ways is through real estate linking. And since customers are likely to want to see other real estate Web sites, reciprocal linking can ensure that people are coming on to your Web site from other sites, as well as going to other sites from yours.

Real estate technology offers online office applications for better communications

Web-based communication is important in the business world, and that includes the real estate industry. From interesting applications like Jaxtr that allow you to become involved in Web-based telephone calls, to real estate technology that will instant-message your cell phone if you have a hot lead, Web-based communication is on the rise as a real estate business tool. And Comcast wants in. ZDNet's Dan Farber reports on the latest Web-based communication suite, soon to be offered by Comcast:

Features include listening to voice mail online and video instant messaging. For example, you can go to the SmartZone to see your missed call log, forward voice mails via email and see who in among your contacts is online via a presence indicator.

Moving real estate business operations to the Web, and integrating them with other communications, can help you become more efficient. It can also help you cater more effectively to the needs of your real estate customer. The real estate industry will have to continue to be a people-focused industry if it wants to survive, and Real Estate 2.0 options like better Web-based communication is a major part of that.

Windows Vista apparently drains notebook battery life

Real estate professionals are becoming increasingly "plugged in" to new technology. Some of the real estate technology that is viable for most includes notebooks and laptops. These real estate technology tools make it possible for professionals to work from anywhere, and to stay in touch with potential clients and to monitor their online real estate tools. But there is something to watch out for. Windows Vista appears to be draining the batteries of notebooks and laptops.

The main problem with Windows Vista appears to be Aero Glass. This is an interface that is designed to be aesthetically pleasing, and easier to use. But having Aero Glass on drains the battery. Therefore, many real estate professionals running Windows Vista on their laptops and notebooks are forced to turn off the Aero Glass interface. This creates a rather interesting problem, reports ZDNet's Tom Krazit:

[L]aptop users who spent extra money on powerful laptops to handle the graphics requirements of Vista and the Aero interface are forced to run the aesthetic equivalent of Vista Basic, the low-cost version of Vista, if they care about battery life.

You can see the problem. Some real estate professionals spent extra money to get the technology that would be able to handle the graphic nature of Aero Glass, only to find that the feature they invested in is rather inefficent and a drain on batteries. Again, ZDNet points out:

"They've really made it complex from a power management standpoint," [HP'sJohn] Wozniak said. "The potential is there to do some good things, the bad thing is that it comes with the canned settings...and we didn't like any of them."

Indications of the importance of real estate linking

See Also

Real estate technology offers online office applications for better communications

See Also

Windows Vista apparently drains notebook battery life

See Also