While researching various channels and verticals for our sandboxsports.com theme, we’ve come across a number of creative adverts that are…. well let’s just say puzzling. It’s not too difficult to discover ads where there is an obvious disconnect between the creative imagery, cheeky copy and what it is that most advertisers’ hope to achieve with [...]

WHEW – building an on online affiliate store is a lot of work – that is if you go about it the right way. The key is research followed by more research and so on but at some point, the rubber needs to hit the road - or in our case - the boots [...]

“We must use time wisely and forever realize that the time is always ripe to do right.” Nelson Mandela

If what you know to be true today turns out not to be true tomorrow, when would you want to know about it? For the world of big brands, this means that many strategies used in marketing and advertising that were effective in the past, are just not as valid anymore. For the individual and the world [...]

Shopping online is big business and getting bigger and bigger by the internet nanosecond. Can you say Amazon or eBay? Marketing experts agree that the majority of all consumer and B2B shopping will be transacted via the web within the next decade – or sooner. The breadth and depth of available - and potential [...]

The marketing buzz phrase du jour is “web 2.0″. What web 2.0 is exactly is open to some interpretation but for certain, it’s a concept that describes the use of multimedia video and audio on the web. Harmonizing your website with next generation web-sites such as wikipedia, MySpace, YouTube, Digg, Jumpcut, blogging and [...]

So the creative juices have been flowing and you feel confident that you can develop your winning idea into a small fortune! People have great ideas practically every day and dream about the possibilities that could earn them millions in royalties. So what separates those who earn money exploiting their ideas from those who’ll never get [...]

Chris Anderson’s best selling “The Long Tail” has become a highly influential and widely referenced business essay that theorises about the future of modern commerce. At its core, The Long Tail is a dissertation about the economics of abundance. The book provides a description of a business paradigm that has begun to show the power [...]

A high touch and consistent approach to sales management and training can significantly improve the selling skills and techniques needed by your organization’s sales professionals. A clear understanding of buyer/seller rapport, sales call planning, questioning and listening skills, presentation skills and closing strategies will drive the top line results for any business. The goal is [...]

This may be a trend setting decision that becomes the immediate future for industry trade publications. InfoWorld has announced that they will discontinue their print component as of April 2, 2007. “InfoWorld is not dead. We’re not going anywhere. We are merely embracing a more efficient delivery mechanism –the Web — at InfoWorld.com. You [...]

In case you were planning a test drive over the weekend, we thought we would post an excerpt direct from BMW promotional copy. Featured along side the copy, is a creative and interesting print advertisement. The marketing copy and the print ad are both taken out of context but nonetheless, the brand messaging and the [...]

Google has announced that it is rolling out a new beta test that it has labelled as “pay-per-action” advertising. Under the new program, businesses using Adwords advertising, will define specific actions that they are willing to pay for such as, a visitor opt-in, a certain page view or an actual sale. They also [...]

We’re not sure what part of the world C. Brand lives in but they were nice enough to send us an email responding to one of our recent posts “Ask And Ye Shall Receive”. We responded to their email and then asked for permission to post it here. They agreed and here [...]

This is the true story by marketing psychologist, Dr. Glenn Livingston, about making money starting out with an information product on Guinea Pigs. How I Fired All My Corporate Clients And Went From $ZERO To $28,462 per-month in PASSIVE INCOME - Starting With a $9.99 E-Book On Guinea Pigs! Here’s the story! The decision to move [...]

From script to screen, Connecticut based XVIVO is an award-winning animation studio that creates spectacular, custom visual productions for advertising agencies, broadcast companies, educational institutions and a variety of science, medical and technology companies. Harvard University selected XVIVO to create an original animation that would illuminate the mechanisms that allow a white blood cell to sense [...]

Now this is an advertising print campaign that caught our eye! The adverts are brought to the marketplace by the popular Lavazza Coffee brand of Italy. Interesting imagery but we’re not really sure about the correlation between naked bodies and coffee beans. Coffee is a stimulant and the images are stimulating too [...]

Luck is not chance – It’s toil – Fortunes’ expensive smile is earned. – Emily Dickinson What to earn fortune’s expensive smile? Smart marketers are using Real Marketing Muscle to unfair advantage !

Tapping into the level of frustration and difficulty that your customers and prospects are experiencing in a given market is their problem and your opportunity. They have a thorn in their paw and your business proposition is just the solution that will effectively relieve their angst. When you can discover issues that are your target [...]

Stand Upright, speak thy thoughts, declare the truth thou hast, that all may share; Be bold, proclaim it everywhere: They only live who dare. Lewis Morris And those who dare have real marketing muscle!

PricewaterhouseCoopers’ (PwC’s) has recently released its’ tenth annual Global CEO Survey. The findings reveal that the majority of the 1,100 CEOs surveyed are bullish about the prospects for revenue growth concerning their respective companies. The CEOs represent businesses from 50 different countries with more than 90 percent of them expressing an expectation of business expansion [...]