Internet Marketing Innovations

New internet marketing technologies do enable new and further targeting methods. This is done by the semantic web (Definition of Semantic Web by W3). Semantic technologies make it possible to gather and read data and information in a linguistic context and secondly the context of data or data sets. Data collected by semantic technologies can be used for various purposes. Examples are the improvement of search engines, as described at the former newsletter, the usage for automated sales assistance by understanding the meaning of requests by a user and for the purpose of targeting at internet advertising. ...

Another kind of semantic targeting is based on profiles and relationships of users. This technological approach uses the context of data or data cards as commonly used at the social web. ...
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Social Media Innovations

At the social media space some interesting new services have been launched. Up to now innovation in this reach mostly came by vertical sites. Now some services show innovation by combining or mash web 2.0 technologies. ...
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Internet Market Research and Social Media Research

Further topics are internet market research and research services specialized in the social web like buzz and reputation monitoring as well as specialized social media analytics services. ...
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Search Engine Innovations and Marketing

The term Bubble 2.0 has often been used, opposite to this the social media space is most active with new applications and innovations for internet marketing and at the reach of new search engines. At the past month there have been a lot of internet marketing innovations, now social media marketing is the most active part. This might be reasoned by economical issues but for sure by the success of the social web. Also at the mobile internet social media services are most popular. ...
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Search Engine Innovations

Search engines are an essential part of the internet and by this of particular interest. Primary goals are the improvement of search results and of information gathering. For this there are two clear strategies, human support within social search by rating and voting and on the other side semantic technologies. New is the intention based approach, where artificial intelligence may be used ...
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Search Engine Marketing and Optimization

Already the existence of the term social search shows that social media is an issue at search engines, too. Usually this describes stand alone solutions. But some of these search engines do offer widgets, which may become integrated at blogs and homepages. By this the reach improves. Furthermore some engines enable search rolls, where several search engines become combined. By an own search engine with relevant content this is an alternative form of search engine submission. Examples ...

There are also possibilites for search engine optimization or the improvement of reach. Link baiting describes the application for linking. By this the reach becomes improved and the links may cause a better position. To get links this way the delivery of content is a strategy. But this is not a simple way as there might be negative reactions by the scene. Furthermore several social media services have implemented the so called no follow tag. By this there will be no optimization effect.

Another strategy is the use of other user generated content like product reviews. Product recommendations and reviews have become most important for online shopping. As reviews become accessed by the search engines the presence of a product will become broader. Starting point again is content, which may become delivered by texts or videos. Videos may be an own part of the search engine optimization strategy as those may become displayed at the search engine result pages by the blended search of the big search engines. ...
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Internet Marketing Innovations

New technological marketing innovations have entered the market, which do offer various means. One issue is the further development and optimization of advertising formats by targeting. Means to do this are some first semantic applications. The term semantic web describes the gathering of natural language or written text and its processing by machines. Related to internet marketing and advertising this means new targeting methods and customer interaction and forms to offer products. ... Another innovation is psychographic targeting. This form of targeting enables to reach customers by their mood or character ... .

... further topics are Rich Media and Video Advertising, Social Media Marketing, information about advertising and marketing at Virtual Reality.
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Internet Software and Software Development

There are also trend news and innovations at the software reach. At first there is the increasing acceptance of the software as a service business model. ... An innovation is the introduction of PaaS, Platform as a Service offers. PaaS is a service for the development, testing and the operation of internet applications. Software developers and enterprises find related tools, which do enable an easy realization of projects. ... Further software topics are project management and online collaboration, application services providers, open source and social media software.
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FOLDEN Mobile WAP Homepage updated

The FOLDEN Mobile Homepage got the first update since its relaunch with a new WAP 2.0 Design. The FOLDEN Mobile Homepage lists ready to use mobile information and entertainment services. This means there is no software to install and mostly no registration required to use the listed mobile internet services. The topics of the mobile homepage are information services, mobile search and useful links e.g. for travellers, mobile search, local information, mobile social networking and media like video. The mobile homepage is permanently but irregularily updated and offers a choice of most useful and entertaining mobile services.

The FOLDEN Mobile / WAP Homepage is available by the following URL and can be viewed by a standard web browser, too:
http://folden.info/wap

Update of the April Mobile Communications Revision

Last but not least some services have been added to the April Mobile Communications News Page. The services added are a couple of Mobile Video and Social Networking Services.

April News: Mobile Internet Communications

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Internet Marketing

A lot of internet marketing publications are mentioning the financial crisis and a possible recession. Data become analysed and discussed. But opposite to a changing consumer behavior predictions for the internet economy are positive. The reason for this lays within the characteristics of the internet, effectiveness. Exemplarily are price comparison services. The same is due to internet marketing and online advertising as the internet is still an emerging market. Even advertising expenses for now are not shared equally to the usage of the internet. ...

At internet marketing itself there is a trend related to effectiveness, too. Possible means are marketing automation and optimization. This demand and trend might be strengthened by the economical situation. To fulfill these aims there is an increasing number of marketing tools available, which are often offered as application services supplied by the software as a service model. ...

And targeting is a general issue, too. And an increasing usage of targeting at verticals, niche portals and social media might be a useful mean in difficult situations.
At the revision furthermore there are new services in the range of rich media and video advertising as well as new services for mobile marketing and mobile advertising. Further articles and studies on these issues are available at the Internet Trends.
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Digital Media, Mobile Communications and Telecommunications

Innovative services became developed at the converging intersection of the internet and telecommunications. For long and after meanwhile established unified messaging (the integration of email, fax and messaging) and usage of internet telephony there has not happened a lot, at least not at the viewable surface. Now there happens a further integration, the integration of mobile communications and telecommunications, social media, web and telephony from within applications (s.a. widgets).

Also for marketing there are innovations coming from telecommunications. Several services are establishing advertising networks, which do offer in call advertising at telephony network and mobile communications. ...
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Internet Marketing Innovations

At internet marketing there are a lot of movements. New platforms, social media and rich interfaces do require new forms of advertising and new metrics. By this there are a lot of niches, which are populated by new and specialized enterprises and start ups. Another trend is the need for optimization and increased efficiency in the marketing reach.

Niches for new services are found at new and established platforms by various means. ... There are services with background advertising, audio advertising at Websites and nich services by aggregation (Text with Resources).

New means are required by web controlling as common parameters like page impressions can not deliver reliable metrics anymore. This is due to rich interfaces using AJAX or to the interaction with widgets. Engagement is the new paradigm by which activities and interaction with a rich application is measured. ...
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Social Media and Marketing

The same is worth to social media marketing. Here, too, there arised a couple of new advertising networks, which do especially target niches at the blogosphere. Optimization at this reach becomes offered by targeting. ...
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Application Service Providers

Applications for business purposes, marketing and office applications are the main groups at this part. A broad range of services is available for video and streaming from web video to live broadcasting. Mostly there are means integrated for revenues by advertising.
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New Search Engines and Search Engine Innovations

The search engine business is very active. There are always new search engines coming up and entering the market as searching is a key issue of the internet. Numerous new services are listet at the revision and many do enable submissions. Further search engines are in development, at closed beta, invite only or so called stealth modus and announcing new technologies. If there will be a new competitor to the established players remains a question. But not long ago the market had a completely different look already. At this time portals offering every kind of services has been the best idea. Today these services have been sold or do serve own communities. The internet remains very fast in its development, what today is not thinkable suddenly might be embraced by everyone tomorrow.

The ongoing development of search engines got the following broad trends:

- Improvement of the interfaces with universal access to various media

- Visual representation of information and results assorted by clusters, e.g. end users or professional needs

- Vertical portals and search engines for particular purposes like business niches, local search or social media profiles

- Technological innovations like semantic search interpreting meanings or the integration of social media technologies

There are no strict borders between these trends as the gathering of particular information at vertical solutions may require technologies used for other purposes, too, like clusters or the retrieval of particular media forms. The same is worth to local search engines, which might be realized by a directory software or do use algorithms to analyse websites and generate search results automaticly.

Social search engines are in a special position. These do get their search results by submissions of their participants, but do also integrate innovative technologies. An example are microformats (microformats.org), which e.g. do enable to acquire profiles (s.a. Social Media Software, Standards). ...
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Search Engine Marketing

To search engine marketing this means that there are and will be further ways to reach the users. This is a reality, which already has become shown impressively by social media usage. Especially at the vertical business range and at niches there are a lot of new services. Some new business search engines are mentioned at the emarkets.de b2b directory, a service associated with FOLDEN.

Beside the common means of search engine marketing and depending upon the subject of a business further activities might be useful to optimize the reach of a service. At local marketing this might mean to emphasize an address or at the reach of international activities to use a local hosting service. Concerning social media related standards should be used or integrated.

A further novum is search engine marketing automation. Some services do offer such solutions, which automate the bidding process of ppc campaigns or may also include the whole process of search engine marketing and optimization.

At search engine marketing at the revision there are a couple of up to date articles and studies as well as tools for search engine optimization.
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Internet Marketing

With rating services for internet marketing articles, information resources with marketing data and innovations as well as new social media marketing services there are also interesting services listed there. ...
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Internet and Business Software

At software there is internet software, software directories with business applications and open source software listed. And there are some innovations in this reach, too. This concerns the application service provider model also known as SaaS, software as a service, and WebOS systems. New online applications beside the SaaS do also enable to generate or develop new online applications. This is similar to online desktops and WebOS applications. These mostly do offer popular standard software applications for communications, media sharing or office applications. But some of these WebOS services do also enable adjustments or the development of new online applications.
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Online Payment, eCommerce and Internationalization

The online payment market was and is characterized by different systems of various market participants. The variety at this reach has hindered the fast spread of online payment systems by missing standards and interoperability for long time. Meanwhile the market is in a move. Online payment systems become accepted as an alternative means for payments beside established methods like card payments. This for sure is reasoned by the integration and offering of alternative payment systems by big market participants (e.g. PayPal of eBay). On the other side there is demand by users. The latter is due to ease of use and sensitiveness related to known security risks like data theft, phishing or headlines of data loss even at most established companies. Online payment systems are an alternative with increasing acceptance and a pragmatic means to pay small amounts with low risks and to shop with often changing services.

The market of alternative online payment systems is populated by big internet companies like Amazon, eBay and Google. These companies by confidence are able to spread their systems and to assure acceptance. Alternative means are also by established payment system suppliers. These are virtual card systems with specific qualities related to the needs of the internet. ...

Another trend is the attractive market of Mobile Payment as the mobile market is the only medium (mobile internet) with a higher reach than the internet (here web) itself (There are about 2 billion mobile phone users compared to about 1 billion internet connections.). The mobile internet of course got different possibilities and preconditions as the www, but for sure it got its own chances. One chance probably is mobile payment as mobile phones are permanent companions like wallets are. The mobile phone has ideal qualities like authentification, universal information and communications, network connection and an integrated card easily to become changed into a smartcard.

Also this market is in a move and has different participants. There are internet services like named above and e.g. banking services. Banking services now are enhancing their services with payment facilities. Furthermore there are some new technologies like NFC, Near Field Communication (www.nfc-forum.org), which is also described as contactless payment. Using NFC a mobile phone becomes passed by at a terminal. By this the payment or some other activity becomes done. This technology may also become integrated into smartcards and is tested actually in pilot projects for ticketing and the like.

Last but not least internationalization has to be mentioned as a trend at online payment and ecommerce. Global active payment service providers are available serving global active ecommerce services or typical online applications like 3d chat and virtual reality or the community of roll playing with its thousands or millions of users and international represented music download pages or software providers.
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Internet Security

At internet security users and enterprises are confronted with known and new problems. Probably there is no need to mention that an up to date security system is a necessary precondition to access the internet without problems. A new issue is internet security related to social media services. This is a young market, which applications typically are vulnerable because of missing experiences. Beside the problem of identification of users by social media profiles there are specific problems of the innovative environment like AJAX, which do also concern widgets. In this reach some services are targeting these specific problems.

At the enterprise level unique authentification is a hot topic especially related to mobile usage and the defense not only related to known problems (IDS, Intrusion Detection System) but by Intrusion Prevention Systems (IPS) defending against unknown attacks, too. Because of the increasing complexity of security issues and the need of permanent up to date services outsourcing and managed security by experienced services and experts is gaining popularity.
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Internet Marketing Trends

Internet marketing will become more diversified by new marketing channels and segments. Growth areas e.g. are social media, in game advertising and virtual reality as well as mobile marketing. This is due to an increasing substitution of conventional media by the internet for information and entertainment. This trend is developing faster than expected. Some month ago studies have told that about only one in ten users is engaged in content creation. Now there is a study stating that one in three is contributing and naming themselves broadcasters. ... (Resources on this are available at Internet Trends)

Innovations and trends at the application level again are internationalization as well as the integration of improved targeting facilities and personalization. Last but not least there is the domain market, which gains attention and acceptance. ...
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Internet Marketing Trends

The internet today is a medium with an extraordinary variety of content, a variety where the user is contributing in an increasing manner. The area of the prosumer has begun. Prosumer, a term created by Sony and consisting of the terms producer and consumer related to the development of video cameras. Numerous internet services are supporting this trend, of course mostly the social media segment. Internet marketing follows this trend with applications for the particular segments. Beside the aim to reach the particular prosumer at the particular platforms, e.g. by Video Advertising, there is a whole range of means like Widgets available to express particular lifestyles and to earn money, too. Tools do enable to sell music, offering shopping tips or sell stuff or even enable everybody to establish an own social media community to share music or videos or even to establish an own virtual mobile service. The latter is worth not only related to content but also to become a virtual service provider.

Another booming reach is the mobile internet. Again there is a couple of new Mobile Marketing and Mobile Advertising services. ...

New applications on Social Media Marketing and Mobile Marketing are available at the december news at Internet Marketing, new Social Media Software applications and also enterprise software and solutions for business networking at the news rubric with the same name.
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Online Advertising, Privacy and possible new Regulations

Also targeting of potential and particular customers is a quality of internet marketing. This is realized by technologies to collect data like Online Tracking, Behavioral Targeting or User Profiles.

Discussing this subject one may get completely different results, a business between equal partners mentioning the prosumer or big business with data or even exploitation. For sure data are valuable assets of enterprises and a big business. Opposite to this the common user for sure is not aware about where data is collected and how it might be passed on and used.

Privacy groups at the USA now have initiated an investigation, a problem which has been adopted by the EU, too. There is a special with several articles at Internet Trends.

Online Shopping and Trade

At online shopping there are new shopping services with new features. Social Shopping with reviews and recommendations has become an own part, where there are possibilities in generating income for users, too. Online trade covers private trade and B2B Online Trade.
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Social Media and Market Research

Social media and market research are getting into an interesting relationship. Bases are the popularity and the huge amount of users as well as the popularity of applications like widgets. The numerous amounts of user profiles are already seen as valuable assets of social network providers. To the public access to user profiles is given by People Search Engines. To users there is the chance for interesting contacts and information.

Social media research has become a paricular segment with a lot of specific market research instruments. ...
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Internet Market Research

Innovations at internet market research are online panels on demand supplied by webbased software and applications to track mobile usage. Further topics are online survey tools and software, website statistics, usability tools, business intelligence and knowledge management as well as visualization.

As now is the time of mega services one may wonder about the reach of traditional panels. The latter typically got 1000 up to 10000 participants and exceptionally more. Opposite to this mega services typically do have around 100 million users. As the digital world is characterized by diversification and niche markets the question arises where the most useful information will come from.
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Internet Marketing

Hot issues at internet marketing are advertising at the mobile internet and video advertising. At both segments specialized advertising networks have been founded with big players especially at mobile advertising. Furthermore there are services specialized on advertising at user generated content ...
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HD Media Innovations

Last month the IFA has been visited, one of the worlds largest fairs on consumer electronics. The top issue has been HD (High Definition) at all reaches, as well at audio as at tv and video and at all devices, radio and receivers, tv and home cinema, beamers, projectors and of course camcorders. ...

At the computer segment hd has been introduced at graphic cards and tv cards. Actually the computer segment is of exceptional importance to the hd format. At one of the fairs own news journals it has been mentioned that actually 60 percent of all hd drives become build into computers. The reason probably is a lower lifecycle and the fast adoption of new technologies by computer users, but also the internet with its large user base and as the largest unique platform able to transport hd data. There are already a couple of internet services actively offering HD Video and IPTV (s. HD Video at the FOLDEN Rubric Video on Demand).

Up to now the relationship of high class audio devices and interactive media has been an interesting issue. On one side this could be answered easily as high class hifi may become easily intergrated with tv by a dvd player. Despite of this the high class audio segment seemed to exist beside new and interactive media in a seperate world. But now and with the availability of hd content delivered over the internet this is changing and new media becomes interesting to those demanding high quality audio content. ...
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Internet Marketing and HD Media

To internet marketing the integration of hd into the digital and computer worlds means the necessity to use the hd format, too, and to serve the market. This will be due to content but also to the supply of advertising media at the still young market of video advertising. ...
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Mobile Media

Also at the reach of mobile media hd is an issue. ... At the revision there is a focus on mobile entertainment and especially mobile social media, mobile tv services, software and mobile solutions. Beside social media the business model of user generated content has become adopted to mobile media. ...
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Internet Marketing Inovations

The internet marketing mix definitely now has become a new component, social media marketing. Social media marketing needs to be mentioned as a usual part of the media mix and campaign planning. This is worth by numbers like a 774% increase of traffic at the social web (ComScore) ... . And this is a global trend.

Further emerging marketing areas are Mobile Marketing, In Game Advertising and Video Advertising (Rich Media Advertising).

Up to date articles, studies and numbers are available at the Internet Trends.
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Social Media Marketing

As colourful as the population is so are the marketing tools for the social web ... . There is blogvertising and podvertising, paid postings and also comments, reviews and a whole range of different applications, which by modules or widgets can fulfill tasks like shopping, deliver information, classifieds or audio and video. Reasons for the integration may be personal interest by the owner of a site or revenue sharing. The best way to start in this area is a common interest, which by its best may end in a dialog or elsewise may consist of entertainment.

But also common advertising like video advertising, but in a new way, is common. Social networks do have a similar reach like so called mega markets by huge online shopping services. Numbers of several millions up to over hundred millions are normal. This is also enough reach to establish a particular advertising network for a particular social media service ... .

Another trend is Social Shopping, which is based on the confidence between users. Meanwhile there are a lot of sites which do offer reviews and recommendations of products and services. Confidence is an essential part of the social web. By this enterprises should act carefully and in an open way. Elsewise bad criticism may follow. Good and targeted information is mostly welcome.
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Search Engine Marketing

Most dicussed issue in the reach of search engine marketing is universal search and its consequences on the ranking at search engine result pages (SERP). The term universal search describes the availability of different media types like texts, images and video by one request. ... For now it is not clear, if there is a dependance between the media delivered and if there is an influence of one media to the ranking of the other. But marketers now have several ways to reach and to attract users within one search result.

Two further big topics are People Search Engines and Social Search Engines. Both do touch the social web. People search engines do enable the search for people and also for social media profiles. Social search engines are based directly on the social media idea and do generate search results either by user submitted pages or ranked by votes.

Last but not least there are a lot of new search engines with innovative features. It is worth to have a look, also for submissions. Further technological innovative features are semantic web search engines, which do analyse the language to improve search results, and question and answer search engines, which do enable to ask questions to get results. Both of the latter are in the reach of artificial intelligence. The future for sure will bring up some surprises.
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Internet Marketing and Social Media

Social media services have become established equal to a brainstorming session. ... To the active group there is the question about a reliable business model. Premium may just become mentioned as a theoretical issue. It may become applied to useful applications for using the social web or establishing a service, but it is not usable for content providers or aggregators.

The clearly favorable business model of course is advertising. But for new advertising formats like widgets ... and other new advertising formats like podvertising, advertising at podcasts, there is a need for standards to buy media and to measure the success and reach. The need to define standards is clearly given by the popularity and success of these media types, which now has become proven by measurements and research. Advertising at the social web now gets the same attention like formerly established internet specific ad formats.

... Standardization activities have become started by established and new formed internet advertising organizations. ...
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Internet Marketing and Social Media Trends

At the same time there is an ongoing technological development. Here preconditions on the integration of the new formats at various publishing technologies need to be defined as well as the preconditions for updates and exchange of content and the interoperability of applications. ...
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