Post from: Direct Online Marketing Blog If I Sold Cell Phones…On Dropping your Blackberry in the Toilet I often make analogies to flushing things down the toilet.  Often times those analogies are about money, so that’s how I know I’ve gotten old.  That and when younger employees like Derrick call me old. Well, I went and darn [...]

Post from: Direct Online Marketing Blog You Don’t Get This at Starbucks A man walks into a coffee shop and asks for a cappa-frappa-lappa-dappa-ding-dong over ice and is told in no uncertain terms that he’s not welcome with his anathema to coffee taste. He gets something approaching an iced coffee, leaves a swear word on a dollar bill [...]

Post from: Direct Online Marketing Blog Health & Safety in the Webspace On my (now) regular morning flounce into work I adroitly negotiate my way past all manner of obstacles - the main street traffic, the weather-worn back alley prophylactic, and the clouds of pre-work smokers. But, this morning I had to make my way round a [...]

Post from: Direct Online Marketing Blog Which Twittering Twit… …after being explained the intricacies of Twitter said, of a tweet’s 140 character posting limit, “Is that per month?” a) My lovely wife, Stephanie. b) Ms. Riley, the world’s oldest blogger, who died this weekend at the age of 108. c) An old chum I met on facebook recently who asked [...]

Post from: Direct Online Marketing Blog Cold. Hard. Numbers. The only time anybody ever took any notice of something big and green, it was generally rather angry and unable to split its underpants. And that’s how you’d generally feel when using the Google AdWords keyword suggestion tool. While the majority of you may not care about the minutiae [...]

Post from: Direct Online Marketing Blog Federal Government Blogs & the Myth of Control Blog discussions with marketing friends of mine like Skip Lineberg often end up with us trading war stories about potential clients.  They’re intrigued with blogging, but don’t want to allow comments and “lose control.”  There are many reasons not to start a blog [...]

Post from: Direct Online Marketing Blog On Word-of-Mouth, Online Recruiting & Measuring Web Site Stats Rarely do I talk about our clients and their campaigns in this space. That silence is purposeful for a lot of reasons, chief of which is that often I’m not allowed to speak about their campaigns. Not so today. [...]

Post from: Direct Online Marketing Blog SEM Smart: Rainy Day SEO I knew there was a reason I’d stopped feasting on the evening offering of the various television networks. That reason has never been clearer than Celebrity Family Feud. Heavens to Betsy. Al Roker, the former(?) NBC blimp of a weatherman who hasn’t so much lost weight as deflated [...]

Post from: Direct Online Marketing Blog Marketing a State - Online Reputation Management for West Virginia Fans of the old Rocky & Bullwinkle cartoon will remember when they told you to tune in next week. They would always end “Don’t miss tomorrow’s exciting episode…[Bullwinkle’s Ride or Goodbye, Dollink].” Always two titles. The alternative [...]

Post from: Direct Online Marketing Blog Finally an Example of being Proactive in Online Reputation Management Courtesy of Obama I spend a lot of time talking with folks about online reputation management and how crucial it is in today’s world. Sometimes that’s to the press, sometimes at conferences, sometimes to my dog JJ after my wife [...]