If you think being sold to is a chore, how about going to networking events? It's seems like a huge round-robin sales tournament, each volleying what they do back and forth. Now I used to think that was a problem,...

When reviewing the way that you're marketing the business (and for some of you I emphasize "when" rather than "whether" because we all need to be marketing), you need to remember to market effectively and efficiently. For instance, if, over...

Few small business owners engage in the publicity game and issuing press releases. I’m learning how to do this aspect better myself and there’s definitely an art to it. It’s certainly more than just issuing press releases. The biggest thing...

A few days ago I received a nice gift...a book called Atlanta Here and Now by Michael Rose. Rose has done a really good job of finding old historic Atlanta area photos (such as the Governor's mansion circa 1915, the...

I've been on the hunt for the most accurate information concerning the number of ad messages an average American is exposed to per day--everything from copy-laden radio commercials to newspaper ads to billboards to the side of a business. Since...

There is perhaps no more powerful way of influencing others than to tell stories. What I mean is that no matter how you're attempting to influence, use the example of others around you to make a point. For example, a...

A business goes through different phases of growth. Initially it's a matter of finding capital and customers. And typically the marketing of a business consists of doing good work for someone and having them tell someone else and so on....

In the marketing and advertising world, there's a range of thought which follows any creative vocation ... form versus function. Generally speaking, marketing is more about "function" and advertising heavier on the "form". What this means is that marketing is...

In the last post I wrote about the difference between the marketing function and the advertising function. As a small business owner, you must keep both things in mind if you want to be and stay effective. A $5000 website...

Marketing has to do with finding the right people to sell your products to. There are 3 ways of identifying your target market and a good marketeer always uses them. They are geographics, demographics and psychographics. Geographics has to do...