Via Mashable David A. Yovanno is the CEO of Gigya, Inc., a leading social optimization platform for online business. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com. Now that most social networks are supporting functionality on third party sites — via Facebook Connect, Sign in with Twitter, Yahoo! Open Strategy, MySpaceID, and other similar technologies [...]

This is the technology from Last Call from 13th Street, an interactive horror film. Sometime, during the movie, an audience member’s cellular phone will ring, and it is up to this audience member to give the character on screen directions. Watch the video to see how the startled damsel in distress from Last Call tries to escape [...]

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Written by Sarah Perez At the recent Mobile World Congress 2010, Dutch app store analytics firm Distimo presented their findings on the six largest mobile application stores in existence today: the iTunes App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. In their presentation, they [...]

Image via CrunchBase The shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010 with 46% of companies plan to increase their marketing budgets in 2010 and 66% will increase their investments in digital marketing channels. 28% of marketers are shifting at least some of their overall marketing budgets from [...]

Image by frankdasilva via Flickr Social networking has risen among all age groups in the past few years, particularly among teens and younger adults. 73% of online teens used social networking sites in 2009, compared to 47% of online adults. Breaking down online adults into older and younger demographics, 72% of adults 18-29 use social networking [...]

The Cost of Texting American teenagers send an average of 10 text messages per hour they are not in school or sleeping. By analyzing more than 40,000 monthly US mobile bills, in Nielsen new study determined American teens sent an average of 3,146 texts a month each during Q3 2009. Their counterparts 9-12 sent an average [...]

Context is King: How Videos Are Found And Consumed Online Editor’s note: This is the third in a series of posts by guest writer Ashkan Karbasfrooshan.Previously, he wrote about the State of Online Video, and 12 Surprising Things Holding Back Online Video Advertising.  In part 3 today, he examines how videos are found and consumed online. [...]

The Kaiser Family Foundation has the results in from its latest media usage study, and it was enough to shock the authors. The last time the Foundation looked at the media usage of 8- to 18-year-olds was five years ago, when they were at just shy of six and a half hours of media consumption per [...]

Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. Identifying some broad trends that dominate the new crop of Web tools and services which are in tune with the next generation of the web – Web 3.0 [...]