Last week, I explained some of the complexities within the mobile content retailing market. This week we’ll hear senior execs from Thumbplay, 9Squared/Zed and Flycell talk about what it’s like to play in this space. Are Traasdahl is the CEO of Thumbplay, the largest direct-to-consumer player in the U.S. An independent company with 100 employees based [...]

By Mark Levy, CEO MaxxoMedia Throughout the past few years, the mobile content industry has enjoyed strong market growth. Primarily fueled by the sale of master ringtones directly through the cell phone carriers, the market looked unstoppable. Recent studies show, however, that the ringtone market appears to be peaking and is projected to decline in the coming [...]

Here’s an article from Slate about a proposed plan by Warner Music Group to fight piracy and in essence give the people what they want - freedom to download whatever they want, DRM free and share it all they want for a flat rate fee every month. I actually like the idea to [...]

Sonific.com goes offline on May 1, 2008 A message by Gerd Leonhard, Co-Founder & CEO As a consequence of a the unworkable music licensing situation and the resulting lack of solid revenue [...]

What’s A Blogger? Bloggers are younger and higher percentages are Hispanic & African American than the general population. A higher percentage of Democrats than of Republicans are blogging. Now that Blogging might better be called a market segment rather than a market niche, it’s useful with regard to positioning the marketing message to understand what a [...]

From Kenradio.com The World’s Broadband Four European Union (EU) nations have the best broadband deployment rates in the world. The Single Telecoms Market Progress Report has shown that Denmark, Finland, the Netherlands and Sweden saw penetration rates in excess of 30 per cent at the end of last year. Along with the UK, Belgium, Luxembourg and France, [...]

In a recent ICOM survey of U.S. shoppers, 77% of the respondents in the 18-34 age group see their coupon use increasing if they could use some form of paperless coupon technology … and 63% of those 35-54 said paperless would increase their usage. The mobile phone is one of the best ways to reach the [...]

By Mark Levy, CEO MaxxoMedia Last week, Las Vegas played host to the telecommunications industry’s annual CTIA conference. Over 20,000 people converged for the event to exhibit and explore the many opportunities of the wireless telecom world. Vendors were on hand to showcase the latest mobile-based applications — here are a few that stood out for [...]

By Mark Levy CEO of MaxxoMedia In the midst of recent pronouncements that ringtone sales are in decline, Clear Channel Radio announced that mobile content offerings will be integrated into the websites of over 650 stations within the chain. The service, offered in partnership with Thumbplay, a leading mobile content retailer, will offer listeners direct access [...]

By Mickey Alam Khan From Mobile Marketer Daily King of the hill MTV Networks claims to have streamed more than 57 million mobile videos across all its brands and carriers, a milestone that’s a big boost for the medium. The 94 percent growth was recorded from February 2007 to February 2008, convincing MTV Networks to don the mantle [...]