Microsoft has announced the launch of Windows Mobile 6.1, an update for its Windows Mobile software that includes new time-saving features, easier phone navigation and management and bolstered security safeguards. “Windows Mobile is becoming much more simple and intuitive so that the end user, whether a business person or a consumer, is able to get [...]

DUBAI — Starting in June UAE-based Indians will be able to send money home through a short message service (SMS) on their mobile phones with connection to the Emirates Telecommunications Corporation, also known as Etisalat, a service that would soon be replicated in seven other countries. Customers who want to avail of the company’s Mobile Money [...]

In 2007, mobile marketing reached just under $3 billion. The majority of the increase in spending will be through SMS or MMS messaging campaigns.Text messaging is expected to remain the highest ad placement for marketers because of emerging markets in Asia and India which do not support video, display and other mobile campaigns. Messaging is [...]

Calls and short message service (SMS) had earlier been the main highlights of mobile phone use ever exploited by many. Recently, there are more added services that have been introduced into the market such as MMS, internet browsing, music downloads, radio, etc. How about TV on mobile phones? Yes, it’s the fad nowadays. Yet, mobile [...]

China Mobile has announced that it will block marketing SMSs from seven advertising companies following a recent outcry about SMS spam in the country. It was recently claimed that 80% of all SMS spam originated from just the one company, Focus Wireless, a subsidiary of US listed Focus Media. In its defense, Focus [...]

SMS marketing, or Short Message Service, is the most popular strategy at the moment. Businesses are using wireless text messaging capabilities to deliver messages directly to people’s wireless phones. The industry is planning for an increase in usage of SMS marketing in the next few years. Nearly everyone has a wireless device these days; executives, parents [...]

SMS marketing enables businesses to interact with their markets on a casual and even personal level via their mobile phones. When looking at the statistics; there are currently more than 2 billion mobile phone users worldwide and growing at a rate of a 1000 new users per minute, you don’t need a rocket [...]

ValueFirst, the leading communication services company for data services with over 800 enterprises as its customers, has announced that Real Estate Bank (REB), Abu Dhabi , has selected ValueFirst to be its communication services partner. This would help REB to bridge information dissemination gaps internally within the bank’s departments, functions and employees and externally as [...]

MVNOs are welcome!!! This is what Indian govt is saying as of now for its second fastest telecom market in the world. Question is however the feasibility and timing of MVNO entry in Indian market. With spectrum and new licenses already been given to so many player to create competition , MVNO entry will surely deplete margins [...]

Right person, right place, right time…. right environment: some thoughts on the challenges and opportunities of multichannel customer communications. I spoke at three conferences last month and one thing that came up every time was “what do you think about email and SMS convergence on mobile phones”. It’s a subject that was in my mind anyway [...]