As this blog has said before, Search & Internet Marketing don’t end when the prospect comes through your virtual door. You still have work to do. Many businesses concentrate so much on the work outside the site, they forget completely about the crucial importance of the on site experience. Hawaii business has a long history of [...]

Google is getting more and more personal. As discussed before, the results one searchers gets will often be different from another searcher’s, even if they uses the same search phrase. Google is tracking your search behavior and take that into consideration when they assemble and deliver results to you. Another development recently is Google delivering results [...]

If you look at the source code of sites today you still see extensive use of the Meta Tags. Specifically, I mean the Meta Keywords tage in this case. You’ll find that someone, acting on SEO conventional wisdom, has stuffed that tag full. They’ve included every keyword and keyphrase related to their industry. And then [...]

Hawaii businesses, like all businesses, fall prey to SEO companies promising ‘Top Rankings!’ ‘#1 On Google!’ or all kinds of other promise that do sound great to the uninitiated. Unfortunately, they miss the real target your business is shooting for. First, before we go further, rankings are indeed important. However, rankings are not all equal. If [...]

If you’ve checked your Google rankings at different times in the same day, you may have noticed that your rankings fluctuate. In fact, your Google rankings might be see-sawing by more than a few positions. What does that mean? It means you’re learning about the Google Data Centers factor - a big one in SEO. Contrary [...]

The news in the search advertising world got some bad news, at least for some outlets. Both AOL and Ask reported that they are seeing a slowdown in revenue from their search advertising programs. AOL even stated that they expected the decline to continue. On the other hand Google & Yahoo both reported growth during recent [...]

Did you know that one of the top searches on Google is ‘Yahoo.com’. Searchers using one search engine will input the address of another search engine to find it. Why don’t they just type ‘yahoo.com’ into the address bar of their browser? Who knows. There are a few lessons to be learned here about your search [...]

A conversation with a friend about Hawaii businesses proved very interesting. I had been telling him that I believed many, though not all, of the Hawaii businesses we lost might have been saved if they had done more online marketing. Specifically SEO, targeted both at Hawaii prospects as well as at those outside the Islands. My [...]

A new survey that just came out predicted that the number of small businesses using social media will double in the next year. It’s one more sign of businesses looking for more affordable and more targeted ways to market themselves. One thing many businesses forget is that social networks and online social avenues are good ways [...]

Google is making some adjustments to their AdWords system. Specifically how they’ll rank your ad in the search engine listings. The idea is that they want to take out the influence of the ad position on the click rate. They haven’t been explicit about what that means, surprise surprise. Most blogs note that the same [...]