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Krishna De: Branding, Personal Branding, Employer Brand, Internal Brand, Social Media Marketing
Krishna De's Guide To Marketing And New Media Strategies To Bring Your Corporate, Employer And Personal Brand To Life! Wed, 02 Jul 2008 16:21:07 +0200 So often people remark how Ireland has changed in the last 10 years or so and one feature of that has been the changing population.
The Central Statistics Office has recently released a report about the population make up of Ireland at the time of the 2006 census in April 2006.
The report shows that at the [...]
Tue, 01 Jul 2008 21:21:32 +0200 So do you monitor your company, brand or even personal reputation online?
The area of online reputation management was the subject of an interview I did this week with a journalist (I’ll share the article with you once it’s been published).
I shared in the interview that in many of the events and workshops I lead, [...]
Wed, 25 Jun 2008 20:45:37 +0200 [ June 30, 2008; 6:00 pm to 7:00 pm. ] Have you found yourself receiving text messages from businesses marketing their products or services recently?
Or do you find that when you are out an about and you search on a web browser from your mobile phone or PDA that you find it difficult to get the information you need about a business - perhaps the [...]
Wed, 25 Jun 2008 19:54:20 +0200 Have you wondered how some businesses are able to create membership based programmes that allows them to enjoy recurring revenue from, month after month, year after year?
I’ve noticed an increase in the number of organisations considering this as an option. In fact in the CEO of online retailer Zappos recently posted a question asking for [...]
Tue, 24 Jun 2008 18:42:14 +0200 When you visit some websites, do you notice that some use pop-up adverts that open up either when you enter the site or when you are about to leave (called pop-unders), often asking if you would like to subscribe to their newsletter or perhaps promote an aspect of their business?
Well if you’re like me you [...]
Tue, 24 Jun 2008 10:34:18 +0200 ARTICLE SUMMARY: The Chartered Institute of Human Resources (CIPD) in the UK has recently published a discussion document on Web 2.0 and Human Resources. This article outlines my intial thoughts to the paper.
I was delighted to see that the CIPD had commissioned a paper to explore Web 2.0 and HR and that input is being [...]
Mon, 23 Jun 2008 10:54:20 +0200 Over the last few weeks, I’ve seen increased activity on LinkedIn with more people connecting with me.
One connection that was particularly special was the LinkedIn message I received from my cousin’s son. You see I had lost contact with my family in India after my father died but eventually connected with them back in the 1990’s.
Since [...]
Sun, 22 Jun 2008 09:12:56 +0200 [ June 23, 2008; 6:00 pm to 7:00 pm. ] Ever wondered why some business colleagues you get along famously yet others drive you crazy?
Have you considered how our relationships with our colleagues and teams in the organisation impact how engaged our people are at work, our reputation for being an company that is a magnet for talent, and how it can impact business performance?
Well that's the [...]
Sat, 21 Jun 2008 10:09:00 +0200 Have you seen the new Hancock film with Will Smith yet?
I’ve just seen the trailer for it on TV so far as it’s not released in Ireland as yet.
The back story is that Hancock is a superhero with a bad reputation - infact he has a really bad reputation in relation to his personal [...]
Fri, 20 Jun 2008 09:54:49 +0200 ARTICLE SUMMARY: In this article I suggest reasons why business leaders, marketers and PR professionals should appreciate not fear bloggers.
Earlier this week I attended the first meeting of the Irish Internet Association Social Media Working Group.
As I have written about many times, Irish businesses have been slow to adopt social media for a variety of reasons and that [...]
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