Long ago and far away, I wrote a post about the Problems with Anchor Text as a Ranking Signal (well OK, it was about a year ago). In that post I wrote: The weighting of anchor text is one of the biggest factors that drives the paid links business. When you pay somebody for a [...]

Last week I had the pleasure of speaking with Rich Stokes about best practices for PPC campaign setup and management. The interview resulted after I had a chance to read his excellent book: Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords. This is not a focus on the basics [...]

Protecting your brand on the web involves a lot of different things. One aspect of this is recognizing when others have stolen your content and are republishing in on their site as their own. When they steal your content and reuse it, you have the risk of having duplicate content problems. Tools such as [...]

The interview for this week is with Bruce Clay, one of the industry’s longest standing veterans. One of the topics we focus on right at the start is Black Hat vs. White Hat SEO, and how these are defined, and what path people should take. It is clearly a topic that Bruce is passionate about, [...]

Link Juice, which I shall use to refer to the combined weighting of link relevance, importance, and anchor text is a finite resource. A given web site has a finite amount of this asset, and then must decide how to allocate it. To refine this statement a little bit, you can think of [...]

Our interview this week is with Microsoft’s Nathan Buggia, the Lead Product Manager of the Live Search Webmaster Center. We go into the Live Search Webmaster Tools in depth. It’s a great product, and provides a lot of useful diagnostics. As Nate points out early on, these diagnostics should be helpful in understanding how [...]

I have written about Bid Management many times, and am a big fan of what it can do to help scale a PPC campaign. However, a bad bid management system can trap or limit your campaign. Portfolio based bid management is a must. Basically, what this is, is a method for dealing with individual [...]

This week’s interview is with Frazier Miller and Shailesh Bhat of Yahoo. This is the third in our series of interviews focused on Local search. The first two were with Google’s Carter Maslan and Microsoft’s Ziya Genceren. The discussion is heavily focused on Yahoo local search. Check it out!

This week’s interview is with Microsoft’s Ziya Genceren. Ziya is Group Product Manager for local search at Microsoft. We go into depth into the best ways to work with Microsoft local search. Check it out!

Next up on the search engine trade show circuit is SMX East. It will be in New York City, and will run from October 6th to October 8th. The agenda looks strong, and the attendance and networking opportunities should be great. Two keynotes will be given. One is by Bill Tancer, who many of us [...]