Adobe has announced that it would begin providing optimized Flash technology to leading search engines that will make rich Internet applications (RIA) and dynamic content created using Flash more easily identifiable. The optimized Flash technology will now allow search engines to identify text within Flash programs that would otherwise have escaped them without requiring any change [...]

As archaic as it may sound, as long as search engines continue to place priority on “off-site” factors like inbound links over “onsite” factors like keyword placement, there will always remain a place in SEO for strategic link building. What this means, is a need to ensure that your company has covered off on the basics [...]

Keywords are the building blocks of SEO. Although the days of the keyword meta tag being the golden ticket to top rankings are undoubtedly over, keywords themselves are still one of the most important aspects of good SEO. Just their application has changed. It’s not about stuffing a hundred keywords into meta tags or your [...]

According to the Search Engine Marketing Professional Organization (SEMPO), the SEM market is over $10 billion in North America alone. Therefore, the biggest question isn’t whether you should use SEM (you probably should, if only for brand awareness and direct sales), but rather who will manage your SEM campaigns. Almost two-thirds of advertisers report they intend [...]

Most ads are written merely not to offend. This goes back to chapter one, “Nine Secret Words,” in Roy Williams first book, The Wizard of Ads. What are those nine words? “The risk of insult is the price of clarity.” Rare is the ad that makes its point clearly. Here are the four biggest mistakes advertisers [...]

Text, text and text is the key to get the maximum of your content indexed by Search Engines. Search engines cannot ‘see’ images, animations or colour differences. The only parts of a page visible to them are the text paragraphs, links, menu items and titles,  hence features such as Flash, AJAX, images etc. often get [...]

Tips by search marketing consultant Jon Rognerud on maximizing links to drive traffic to your Web site. A good link strategy to score high in relevancy, rank and traffic should include links not just to partner sites or social networks but also to 10 top directories he names “link love.” Apply the link to these Top [...]

Alootechie: Yahoo India has launched an advertising portal Advertising.Yahoo.co.in, which has been designed and developed for the benefit of the online advertising, marketing and trade community. The editorial content includes webcasts and podcasts from advertising gurus across the globe and guest feature articles. The website features some of the best creative works from across the country [...]

Wilsonweb: When you’re trying to increase your search engine rankings, one of the first strategies to employ is to seek listings in as many legitimate directories as possible. Directories tend to have higher PageRank to pass on to your site than the average reciprocal linking partner site. Moreover, they bring one-way links to your site [...]

Entrepreneur.com: In today’s marketplace, a professional search optimizer is a combination of copywriter, web designer, product designer, developer, marketer, advertiser, analyst and entrepreneur. It can be hard to find someone with these qualifications, and if you’re running a business, you may not have the time. 10 questions that will help you decide whether you are making [...]