In order for a website or ad campaign to be interesting enough for visitors to stickaround, or clever enough to be viral, it must be compelling enough to prompt viewers to stay, absorb, and pass it onto friends and colleagues. This does not mean that the media presented has to be salacious or somehow socially [...]

There are two aspects to SEO - the on-site part, and what I call, the off-site part. Neither would work without the other. In the end however, what you are actually doing for Search Engine Optimisation, is optimising the website so that it is more search engine friendly, which forms the basis of this book: Website [...]

A fully optimized Web site can take hundreds of thousands of hours to achieve. A site often has to be rebuilt to make it search engine friendly, and painstaking hours need to be invested in identifying key link-building opportunities and partners. Similarly, a paid search campaign typically takes daily or weekly testing and tweaking to become [...]

Adobe has announced that it would begin providing optimized Flash technology to leading search engines that will make rich Internet applications (RIA) and dynamic content created using Flash more easily identifiable. The optimized Flash technology will now allow search engines to identify text within Flash programs that would otherwise have escaped them without requiring any change [...]

As archaic as it may sound, as long as search engines continue to place priority on “off-site” factors like inbound links over “onsite” factors like keyword placement, there will always remain a place in SEO for strategic link building. What this means, is a need to ensure that your company has covered off on the basics [...]

Keywords are the building blocks of SEO. Although the days of the keyword meta tag being the golden ticket to top rankings are undoubtedly over, keywords themselves are still one of the most important aspects of good SEO. Just their application has changed. It’s not about stuffing a hundred keywords into meta tags or your [...]

According to the Search Engine Marketing Professional Organization (SEMPO), the SEM market is over $10 billion in North America alone. Therefore, the biggest question isn’t whether you should use SEM (you probably should, if only for brand awareness and direct sales), but rather who will manage your SEM campaigns. Almost two-thirds of advertisers report they intend [...]

Most ads are written merely not to offend. This goes back to chapter one, “Nine Secret Words,” in Roy Williams first book, The Wizard of Ads. What are those nine words? “The risk of insult is the price of clarity.” Rare is the ad that makes its point clearly. Here are the four biggest mistakes advertisers [...]

Text, text and text is the key to get the maximum of your content indexed by Search Engines. Search engines cannot ‘see’ images, animations or colour differences. The only parts of a page visible to them are the text paragraphs, links, menu items and titles,  hence features such as Flash, AJAX, images etc. often get [...]

Tips by search marketing consultant Jon Rognerud on maximizing links to drive traffic to your Web site. A good link strategy to score high in relevancy, rank and traffic should include links not just to partner sites or social networks but also to 10 top directories he names “link love.” Apply the link to these Top [...]