Good old Microsoft, always the bridesmaid never the bride in the field of innovation have taken to extraordinary measures to pull some business from online advertising giant, Google. With the recent bid to take over Yahoo resulting in failure, the usual tactic of embrace, extend and extinguish which Microsoft has enjoyed much success with in [...]

One technical issue that we identify at the start of most SEO projects is Canonicalisation (Canonicalization for the USA). For those who don’t already know, Canonicalisation is basically having your site rendering as http://www.mypoorlysite.com and http://mypoorlysite.com. Ideally a site should only render under a single domain to avoid any problems with duplicate content. Although Google claims [...]

I have just read a blog post on Sphinn about social media and how it can be a cheap and easy addition to any marketing strategy. As I am fairly new to social media and SMO (social media optimisation) I regularly read Sphinn to keep up with the latest discussions and am starting to [...]

Working in collaboration with University professors Google have come up with “The Google Online Marketing Challenge”, an opportunity for students to get real practical experience of Online Marketing, specifically Google Adwords campaigns. The deal is pretty simple, each student team will get $200 to spend on a Adwords campaign for a local business of their choosing. [...]

As part of Google’s continual improvements to their online marketing suite they have recently added another new feature to analytics. Google analytics is something that I, and I’m sure most online marketers, use on regular basis. It is a great way to identify patterns and trends in your traffic and conversions. The only drawback [...]

Test, test and test again! It is no longer enough to get hundreds or thousands of visitors a month to your website it’s the action your visitors take when they get to your website that’s important. As an account manager working for a search marketing agency, my recent discovery of the new Website Optimiser tool has provided [...]

Yesterday (14 December 2007) saw a nice addition to the data available through the Google Webmaster Tools application. Content Analysis shows issues relating to content and meta data that might deter Google from crawling or indexing your site including long page titles, short meta description, duplicate meta data, non-indexable content. Although any SEO bod worth their [...]

Many a time, companies large and small ask themselves… why do we need to use an SEO agency; we have a web development team - why not get them to do it? Asking this question is usually a result of a lack of knowledge. They assume that because SEO involves the website, the web development team [...]

Having sat on both sides of the fence it can be easy to see why many marketing agencies offer faux search marketing services, white labeling third party suppliers for the ‘greater good’ of the client. The attitude of we control media spend, ergo we control you…’Let’s not confuse things’ The question that begs to be answered [...]

Social Media Optimisation SMO is something you can expect to hear a lot more about over the coming year as social networks increasingly come to dominate the web landscape. As part of an over arching Search Marketing Campaign for many it is no longer going to be good enough just to be on the front [...]