I attended Danny Sullivan’s sort of new SMX Advanced conference here in Seattle this week and was walking around the exhibitor areas looking to see if there was anything new to report and the best booth stop of the morning for me was at the Microsoft Advertising booth. I talked to a guy that was [...]

Alexa recently released news that they have “better rankings,” and “improved methodology” and have moved past using their Alexa Toolbar as one of the main sources for its rankings. I have always called Alexa the CEO’s site meter tool as the toolbar itself wasn’t even available for MACs. I think every CEO or marketing manager [...]

Google recently announced a major update to their display URL policy in AdSense ads in an effort to further incorporate landing page quality to their bid and CTR algorithm which determines what position your ad appears and how relevant the keyword that you are buying is to your landing page. What do I need to know [...]

I got an email from one of my buddies in the industy asking how to calculate how much they can afford to pay on a CPM for ads outside PPC using the performance data from advertising on PPC content. Here are some fictious numbers he sent over for the example: PPC Content Stats: 488,000 Impressions 350 Clicks 18 Conversions $95.00 [...]

There was a great deal of buzz around getting your site listed on relevant news sites via press releases. Is there any merit to this? Hells yeah. Once you send your press release out o the wire there is a good chance that Yahoo news, Google news, Reuters and other aggregators will pick it up [...]

MSN has recently launched its own Webmaster Tools (Beta) center which is similar to the Google Webmaster and Yahoo Site Explorer webmaster areas. You can register you website and sitemaps with them now at: MSN Webmaster Tools Use the Webmaster Tools to troubleshoot the crawling and indexing of your website, submit sitemaps and view statistics about your [...]

Google has recently made a change to its display URL policy on it’s paid search ads. Google claims this has always been its policy however it has seldom been enforced. The new rules will require a ad’s display URL to match the destination URL. So for example: a display url of [...]

Google is constantly experimenting with new features aimed at improving your search experience. They have recently created the Google Experimental Search page which allows you to try out some of the new features. You can experience search results in exciting new ways. Here are a few of the features they recently added: • Alternate views for search [...]

Why would Google be wasting their time trying to block the Microsoft / Yahoo deal? We as consumers need another search solution and another good PPC search option other then Google. Google has been buying up companies left and right and there hasn’t be any issues with that. I was really excited about this news [...]

I got this information from our Google Agency Services weekly update newsletter. It has some helpful tips if you use YouTube.com for viral traffic. Be sure to also watermark your videos and/or have a URL slide at the end so users can type-in your website address if they want to visit your site. Tips to Improve [...]