Google, of course, is currently by far the most popular search engine. It is therefore of vital important for any commercial enterprise to rank highly on Google for relevant and popular keyword searches. Historically, some prominent insurance brands have fallen foul of Google's might and sophistication when attemping to obtain a high search rank, notably Moneysupermarket, Gocompare and Kwikfit.

We are delighted to add these well-respected insurance providers to this site. We are particularly pleased about the award-winning Insurepink that provides much needed support for breast cancer research and awareness.

This month has seen a three-fold increase in visits to our site as we become increasingly more visible via keyword searches generated by the leading search engines. Repeat visits from previous visitors have also contirbuted to this.

We have now added Tesco Compare (from Headlinehouse) to our price comparison services. Tesco Compare provides quote comparisons for car and home. Their award-winning site should be a popular addition and it is already attracting numerous hits.

Since we introduced our one-form price comparison service, most of our visitors have been using it to find cheap car insurance quotes. Much fewer of them are choosing to go direct to a specific car insurance company.

Having noted that month by month our branded car insurance sales were dropping while the uptake of our price comparison site ‘one form’ car insurance was constantly on the rise, it made sense that we should respond to this trend and provide our own price comparison service on site.

t's all change again this month in our league tables. Tesco is back on top for the brand insurers, while Gocompare is getting the most quotes.

A review of this site's statistics shows that Yes Car Insurance is now more popular than any of our supermarket car insurance companies. Of the supermarkets, while more get quotes from Asda and Tesco, most sales are for Marks and Spencer car insurance. We have recently switched our Tesco's banner promotion to their Value 'no frills' car insurance which may improve their performance.

Uncertainty on what qualifies as ‘drink driving’ has led to 40 per cent of motorists calling for a total ban on drinking before driving.

The Financial Services Authority, the body responsible for regulating insurance providers in the UK, has announced that it will be investigating the operation of leading price comparison sites with a view to preparing new codes of conduct and guidelines as necessary.

Asda, Marks and Spencers ans Tesco remain favourites with visitors to this site. While the number of visitors has increased, the number of sales has dropped slightly. While this may represent insignificant variation in these figures, it could reflect the current economic climate - i.e. that money is tighter and people are being more cautious in their financial dealings.

With more and more people buying insurance online, how can you be sure you are really getting the best deal?

This site's statistics show Asda, M and S and Tesco are the top choice UK car insurers on this site.

New research from Virgin Money Car Insurance shows 52 per cent of adults would back the introduction of 4x4 ownership permits unless they’re needed for work.