Social networking can be a powerful medium to create brand dialogues - as has been proven by iconic Aussie brands such as Tim Tams, Breville, Vegemite… A business must identify the fit between their target audience and their chosen method of communication.

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One of the biggest problems customers can face with designing their website is the desire to have it all. From LinkedIn and Facebook profiles to Twitter updates and photo streams, employee blogs and charity microsites. The result is sometimes a cluttered jumble that doesn't resonate with the online audience – in fact, it can drive them – and their business - away.

Twitter.com, as we've said, is the tactic of zeitgeist. It's the technological equivalent of haiku: tiny fragments that stimulate immediate interest in a greater picture.

With the recent launch of Apple's 3rd Generation (3G) iPhone, many of our customers have been interested in discussing in-house applications for it. With download speeds that near those of WiFi and several design enhancements, using the new iPhone as a way to engage customers with free content is a very attractive marketing option – and companies want to be quick to take advantage.

While the attention is on Facebook, another social networking site has been growing faster and gathering a powerful community of users. LinkedIn has distinguished itself as the Internet gathering place for professionals.

PowerPoint is the leading business software for presentations. It has become ubiquitous in most corporate meetings. But why keep such an extraordinary wealth of information locked inside the conference?

A recent meeting with Google Australia has revealed vital insights into the capabilities of Google Adwords in analysis and optimization. Websites for all businesses should be treated as an investment. Like any investment, its continuous maintenance & evaluation can help it grow and mature; with the ultimate aim to achieve 100% conversion rate.

Monroe Consulting Group is a dynamic recruitment consultancy that offers first class recruitment services to both clients and candidates alike. They place people in permanent, contract and temporary roles across five business areas - Financial Services, IT, Sales & Marketing, Engineering and Call Centres. Monroe prides itself in offering not only an exemplary recruitment service but also value added services that our clients and candidates require.

When CFO Ambition came to Wiliam seeking a full-service Website marketing and development solution to reach prospective CFOs on the Web, Wiliam fulfilled the nuanced requirements of this highly specialised client with an equally highly specialised on-line marketing technique in the form of microsites.

As a key influential figure across the Australian and Asian recruitment industry, Paul Lyons approached Wiliam looking to expand his circle of influence and develop a platform that allowed him to provide commentary for, and advise on the highly specialised CFO market, the idea was to create a central source of relevant information, news, blogs, and resources for existing and aspiring CFO's.

Sirius' Web site design needed to cater to both prospective employees and employers with features that surpassed those of competing agencies' Web site.

Ever wondered how Google AdWords works out which position your ads will get and how much CPC you pay for that position? Is it the one with the biggest wallet that comes first? In some circumstances you can pay less than the competitors for a keyword and still have your ad rank higher in paid search. See this happens below.

Building social networking strategies is necessary for successful online marketing. However, as many companies are finding – one size doesn't fit all.

There is a marketing adage that says that people don't want to be 'sold to' – they want to be 'communicated with'. A blog is the perfect platform to have this conversation with both existing and potential customers.

What is the current goal of your website? For some, it is to increase the conversion rate. For websites that sell advertising on a CPM (Click Per Thousand) basis, the goal is to increase the number of impressions per user.

Web 2.0 is the business revolution that is making the World Wide Web the platform for information sharing, collaboration and creativity. As businesses look to make this evolution a reality, spending is expected to reach nearly US$5 billion by 2013 on social networking tools.

The web designers at Wiliam are often called on to design the "look and feel" of corporate websites, even with companies that have in-house development teams. Why? And is that kind of outsourcing for you?

Ask an experienced website designer which comes first - content or design. The answer will be clear and decisive; in the online world, an effective website's design will always serve the content.

A great way to add value to your customer's visits to your website is to offer content in the form of .PDF files. The acronym stands for "Portable Document Format" and represents an Adobe PostScript file.