When I was growing up, I was always intrigued by how successful people got to where they were. I desperately asked some business colleagues, but did not receive the answers I requested. In this search, my thirst for knowledge was never quenched, until I stumbled upon a book called “From the Sandbox to the [...]

Background Google is the dominant search engine, with about 70% of all search traffic. At the end of last year, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. I have written about the importance of Google before, [...]

Who is Katherine Banning? Currently living in the US, Katherine is a member of the National Trust (UK), as well as English Heritage, the Royal Oak Society, Friends of Kew, and the National Trust for Historic Preservation (US). An energetic and enthusiastic professional, she plans to graduate from Eckerd College with a degree in Museum Studies [...]

Who is Willard Barure? “My name is Willard Barure and I am a global brand. I am outgoing , good humoured and emotionally stable although i am not seeing anyone at the moment. I am a University student and i am an establishing stand up comedian who is lloking to elevate myself to an international actor`s [...]

I’ve written 267 posts on personal branding in just over a year and today I have yet another reason not to stop (don’t worry this blog will last till I die). I’ve started to get more and more emails telling me how my advice has helped others succeed. Bob Tarne emailed me last [...]

As you all probably know already, I’m highly connected on the career front.  Recently, I crossed paths with the Bonnie and Clyde of the career world.  Bonnie and Clyde were notorious outlaws, robbers and criminals during the great depression.  Back then, they were publicity superstars, appearing just about everywhere.  J.T. O’Donnell and Dale Dauten, may [...]

Pamela Skillings is an author, journalist, blogger and entrepreneur who spent twelve years working as a marketing executive for major New York companies. In 2004, she realized that corporate life wasn’t working for her anymore. By 2005, she left the world of steady paychecks and free office supplies to launch her own company. [...]

Out of everything I’ve learning on my personal branding journey, the Theory of eBrand Attraction is one of the most significant. I say this because the whole idea of eBranding is to expose exactly who you are, in a very authentic way, to the world. When this occurs, there are those that are [...]

Here is my TheLadders.com column for this month: In 2005, Jeff Jarvis made every company think twice about customer service and brand management with his famous “DELL Hell” blog post. In his blog post he stated “I just got a new DELL laptop…the machine is a lemon and the service is a lie.” It is now [...]

Today I want to talk about endorsements. In my opinion, this is one of the more important posts on this blog because, at the end of the day, endorsements are currency. Most people don’t start off trusting your brand, but everyone has at least one person that they do trust. In order to [...]